Director of Marketing

1 month ago

Minnetonka, United States UnitedHealth Group Full time

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Employer and Individual (E&I) Marketing Team is seeking a Director of Marketing to oversee its MarTech Strategies. Effectively leveraging existing and emerging technology is the cornerstone of a modern marketing organization and we are seeking a leader with experience in MarTech management and innovation to guide our future roadmap. Via the Marketing Evolution initiative, UHG has made significant investments in our data warehouse (MDP) and platform (Adobe), and it is imperative we have leadership in place with strong functional expertise to support the realization of value from the enterprise commitments.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

The MarTech and Digital Strategies leader is responsible for the following:

  • Oversee E&I's implementation of the new Adobe suite of products (AJO, CDP, Assets)
  • Represent E&I's priorities to Evolution program technical leadership.
  • Strategic planning and roadmap of the E&I MarTech stack; a collection of 15+ platforms representing a $4MM+ annual marketing operations investment in support of B2C, B2B and foundational operational activities impacting the full Marketing and Sales Enablement function
  • Collaborate across the B2B and B2C Marketing teams to deliver against key business priorities, as well as collaboration across the enterprise with other MarTech leaders

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 8+ years of experience in a marketing operations or Marketing technical environment supporting multiple campaign channels, including email, print, and digital for direct to consumer and/or business-to-business
  • 5+ years of experience with Campaign and Journey Marketing tools and processes
  • Experience with AJO and Marketo
  • 5+ years of experience working with various marketing, content, Digital Asset Management (DAM) and workflow technologies related to marketing process as well as operations and execution
  • 2 years' experience with Adobe Assets, and Workfront
  • Experience managing direct reports and leading cross-functional teams of various sizes
  • Experience with MarTech connectivity diagrams, process design and reengineering (Lean, Six Sigma, or etc.)
  • Experience with complex marketing channels such as B2B2C or B2B and B2C
  • Demonstrated ability to work in a matrixed environment

Preferred Qualifications:

  • Administrator level knowledge of additional MarTech tools including Salesforce Marketing Cloud
  • Employer benefits marketing experience
  • Understanding of working in a highly regulated environment
  • Operational experience supporting Marketing and optimization of campaign efforts
  • Ability to work in a hybrid capacity at either our Minnesota or Connecticut locations


*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $122,100 to $234,700 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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