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Senior Global Brand Marketing Manager

3 months ago

Port Washington, United States Engage Partners Full time

Join Our Team as a Senior Global Marketing Manager

Are you a marketing leader with a knack for spotting opportunities and creating impactful strategies? Engage Partners Inc. is on the lookout for a full-time Senior Global Brand Marketing Manager who excels in leadership and communication. If you have a passion for strategic marketing, branding, and public relations, we want you to lead our Global Lash portfolio to success

About the Role: As our Senior Global Brand Marketing Manager, you'll draw on your extensive experience in both digital and traditional marketing to drive our brand forward. You'll also have the chance to manage a small, dynamic team and make a significant impact in the B2C/DTC space, especially in Digital Media, PR, and Influencer marketing.

Key Responsibilities:

Essential Functions:

  • Build strong relationships with sales and agency leaders to ensure our products are seamlessly integrated across various consumer touchpoints.
  • Contribute to product development and service offerings, from initial creation to market launch and performance tracking.
  • Develop and maintain marketing strategies that align with our key objectives.
  • Create comprehensive advertising campaigns in collaboration with internal and external creative agencies.
  • Lead both online and offline marketing initiatives, including media, email, print, social media, influencer marketing, PR, company websites, and promotional displays.

Marketing:

  • Develop annual brand plans to achieve key business goals.
  • Execute marketing campaigns based on current market trends and past results.
  • Plan and launch new products, highlighting key benefits for use in PR, Marketing, and Sales.
  • Oversee impactful influencer campaigns to meet target KPIs.
  • Create content for corporate marketing materials, website, blog, social media, and other platforms.
  • Collaborate on press releases, sales presentations, and PR events.
  • Track business segment performance and report on new product progress.
  • Conduct competitive reporting.
  • Manage 1-2 direct reports.

Project Management:

  • Manage all aspects of projects, including deadlines, budgets, campaign analysis, and approval processes.
  • Clearly define and communicate project scope and objectives to internal teams and leadership.
  • Oversee the creative production of marketing assets, from concept to execution.

Market Research and Competitive Intelligence:

  • Monitor competitor products and services, providing insights to sales and senior leadership.
  • Conduct consumer research on brand equity and new product concepts.

What We're Looking For:

  • Creative thinker with excellent listening and communication skills.
  • 12 years of professional marketing experience. Brand experience. CPG experience.
  • Strong communication and presentation skills.
  • Comfortable communicating at all levels of an organization.
  • Ability to manage multiple projects and deliver results on time and within budget.
  • Experience working closely with sales and internal creative teams.
  • Proficiency with web conferencing tools and Microsoft Office (Word, PowerPoint, Excel).
  • Intuitive, proactive, collaborative, and analytical leader.
  • Ability to travel 3-4 times a year.
  • Master's Degree in Marketing preferred.
  • Beauty industry experience required.

Why Join Us? We offer an exceptional benefits package, a hybrid work approach, and plenty of opportunities for growth. If you're ready to take the next step in your marketing career, we'd love to hear from you