Social Media Manager

3 weeks ago

Chicago, United States The Tie Bar Full time

Overview of ResponsibilitiesOwns Social Media Channels, Community Management, and Analytics for the brandMonitors social media channels for industry trendsReviews analytics and uses data to inform the social media strategyCollaborates with the team to create a social media calendarCreates an active social media presence to boost brand awareness and recognitionSocial Media:Plan, design, implement the social media content calendarStrong collaboration skills with the internal team and the ability to proactively follow up as needed to maintain content and plans.Create campaign plans and marketing stories for key business objectives including product launches, seasonal campaigns, and cultural moments.Stay current with emerging social media tools, platforms, and trends in the competitive landscape. Share learnings and best practices with the wider team.Impeccable time management skills. Strong ability to multitask and to track & follow up as necessary. This includes reacting quickly to requests from the team and prioritizing current tasks.Detail-oriented approach with the ability to work under pressure to meet deadlines and complete tasks with urgency.Improve the content experience by leveraging channel-specific creative strategies.Strong copywriting and copy-editing skills.Play a key role in our influencer marketing efforts by identifying potential partners, relationship building, and reposting influencer content.Community Management:Excellent social listening skills.Engage users by responding to direct messages, organizing giveaways, responding to comments, asking questions, and cultivating relationships.Follow relevant influencers and engage with them to increase brand awareness on their channels and establish an ongoing relationshipAnalytics:Understand KPIs and define them specifically for social mediaContinuously evolve our channels and content strategy through analysis of data to understand what's working and what's not working.Competitor analysisPlatform knowledge:Google AnalyticsAsana for project managementSlack for internal communicationNative analytics tools on Youtube, Pinterest, Instagram, Facebook, Tiktok, etcWorking knowledge of design tools like Adobe creative suiteInfluencer marketing platformsDashlane for password managementCompany Benefits:Unlimited PTO policyFlexible Working401k availabilityCompetitive Medical, Dental, Vision and Life/ADD InsuranceMerchandise DiscountCompany Bonus

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