Global Marketing Director

3 weeks ago

Irvine, United States Apartment Association of Orange County Full time

Our client is a global leader in consumer networking, consumer electronics, enterprise networking, enterprise surveillance, software, and cloud services. We are seeking a Marketing Director with expertise and visionary leadership to lead our Global Marketing team in Irvine, CA. In this pivotal role, you will shape the narrative of our products, overseeing the entire marketing lifecycle for our innovative smart home and networking solutions. Your strategic approach will drive product sales growth through impactful marketing strategies. Responsibilities: - Responsible for the entire lifecycle of IMC programs for new products for home networks and smart homes, managing budget, strategy, marketing tempo, campaigns, communication results, and monitoring. - Responsible for outcomes, integrating PR, social media, digital media, the official website, e-commerce, events, and other channels to enhance product brand exposure and reputation while driving sales conversion. -Keep abreast of social trends, formulate creative marketing ideas, and enhance product and brand popularity through natural traffic using event marketing and high-quality content marketing. -Plan user operation activities to increase private traffic and user loyalty and drive product sales. -Develop brand marketing programs to enhance brand awareness and consideration according to business needs. Requirements: - MUST have IMC experience, preferably with successful cases and senior expertise in consumer electronics marketing and brand marketing. - Have a keen sense of market and user insights, combining product selling points and user scenarios and transforming insights into marketing opportunities. - Excellent resource integration, cross-departmental communication and coordination, project promotion and implementation skills, and management experience is preferred. - Demonstrated traits include curiosity, creativity, keen awareness of social trends, and expertise with social media and best practices. - Excellent marketing copywriting, user empathy, and aesthetics. - Proven ability in project coordination and management, and resilient under pressure with a high sense of responsibility. What We Offer: 1. Competitive salary and comprehensive benefits package 2. The chance to be part of a growing and innovative company. 3. Engaging and inclusive work culture. 4. The opportunity to lead challenging and impactful projects.

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