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Director of Sales and Marketing
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Job DescriptionPosition Summary:The Director of Sales administers, directs, manages and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to meet budgeted goals and key hotel drivers.While the Director of Sales reports directly to the General Manager, the Regional Sales and Marketing Manager will interface and assist in the direction of the Sales and Marketing function at the property.Core Responsibilities:Develop sales strategies for property, including targeted market segments, rate management, solicitation procedures and advertising.Develop a realistic annual marketing plan, forecast with monthly reviews to update and modify as required by market conditions.Emphasize control procedures and yield management to assure a proper balance of rate availability to market demand.Establish and executive an effective outside sales program.Direct internal servicing of groups.Act in concert with hotel management team and property General Manager.Train all sales and marketing staff, holding them accountable to actionable results.Work in a cooperative and friendly manner with fellow associates.Practice a culture of guest service in all you do; promote courtesy, good will and a positive attitude in each and every encounter.Perform any reasonable request as assigned or directed by General Manager.Knowledge, Skills and Abilities:Strong business communication and presentation skills, both verbal and written3 years proven hotel sales experience, demonstrating proven creative thinking and results driven leadership skillsHigh work ethic and self-initiativeStrong computer skills in Microsoft SuiteSome travel may be requiredRegular attendance according to established guidelinesMay be required to work varying schedules to reflect the business needs of the propertyMust possess basic computational abilityFocus and maintain attention to tasks, and complete work assignments on time despite frequent interruptionsAbility to maintain excellent relationships with staff and maintain staff and guest confidentiality at all timesAbility to participate in, and at times lead departmental and/or hotel team meetingsThis job description is not an exhaustive list of all job functions that are required of an employee in this position. Therefore, other duties may be asked of an employee in this position from time to time.Location Description6404 Ivy Lane, Greenbelt, Maryland 20770Crowne Plaza College Park- Washington D.C. is a premium business hotel near College Park, Maryland that offers guests a one-of-a-kind experience just minutes from the U.S. capital. This property is conveniently located near the University of Maryland, Capitol One Field, and the Xfinity Arena which makes getting to business meetings, conferences, or sporting events a breeze. Guests can revel in upscale comfort and the distinct sleep advantage program before venturing to their plans in the DMV area.RequirementsPhysical Requirements:Sit, stand and walk for varying lengths of timeLift approximately ten (10) poundsGood communication skills, both written and verbalGrasping, writing, standing, sitting, walking, repetitive motions, pulling, pushing, listening and hearing ability and visual abilityMust have finger dexterity to be able to operate office equipment such as computers, printers, multi-line phone, filing cabinets, photocopiers and other office equipment as needed
