Director of Strategic Marketing

5 days ago

San Diego, United States University of California San Diego Full time

This position is open until filled. First Review Date 7/11/24. DESCRIPTION

The University of California San Diego Rady School of Management's Director of Strategic Marketing and Communications is responsible for the leadership and management of all marketing and communications functions for the Rady School of Management. Managing and supervising a team of six direct reports is a critical part of this role: an Art Director/Graphic Artist, 1 Social Media Coordinator, 1 Communications Writer, 1 Web/Designer, 1 Videographer/Producer, and a Production Coordinator. The position reports to the Rady School of Management's Assistant Dean of Strategic Operations and External Relations. The Rady School's Graduate Admissions and Recruitment unit is a primary internal client and partner, as this unit ensures the vitality and stability of the Rady School by recruiting and admitting qualified graduate students to our nationally known business school. Responsibilities include the creation and execution of a strategic, goal-based, data-driven marketing and communications plan and associated strategies to promote brand identity to help drive admissions, enrollments, and awareness to the UC San Diego Rady School of Management's seven graduate business masters degree programs as well as executive education programs, faculty research, fundraising/development activities. The Rady School Marketing and Communications Director oversees and interprets market research findings, oversees lead generation, and advises on promotional and sales messaging and strategies with the goals of enhancing the Rady School's global reputation and reaching and attracting target audiences for Rady School of Management activities and programs. The position directs imaginative marketing & sales approaches and strategies that promote brand identity, directs compelling communication pieces (including online, video, web, graphics, traditional and emerging media), analyzes and recommends marketing outreach using traditional, multimedia, and technology-oriented delivery. In collaboration with key internal clients, this position directs the content and maintains the messaging of all Rady School of Management communications, including the Rady website, traditional communication pieces, graphics/video, social media. This position is the main contact with external marketing agencies and is the point person for paid media decisions. This position advises and provides strategic communications planning to the Assistant Deans and the Dean of the Rady School, and works in collaboration with UCSD campus marketing and communications professionals regarding external media. In tandem with campus resources, this position promotes Rady faculty's research topics and expertise. Due to the high energy, positive atmosphere of the UC San Diego Rady School of Management, strategic creative thinking skills, collaboration skills, resource-planning, enthusiasm and supervisory experience are key qualifications for this leadership role. This position requires 2 days per week on campus. Occasional evenings and weekends may be required.

Submission of a cover letter along with a resume is preferred.

QUALIFICATIONS

Proven strong skills to develop and implement comprehensive, proactive communications strategies that support institutional goals, events and major programs and to identify and use resources to carry out that effort.

Sophisticated ability to identify current issues in business/management education and the ability to use those issues to promote a brand identity and to promote enrollment of students.

Experience devising marketing & sales strategies based on market findings/analysis, using multiple channels/strategies for reaching a target audience (ideally associated with a university)

Experience developing and reinforcing a brand identity, for a product/service/program to match an organization's vision/mission/strengths with market opportunities. Experience implementing branding policies.

Experience analyzing, evaluating, and selecting the use of new technologies to promote interest in a program/product/service and to meet sales goals. Strong experience devising and implementing effective marketing strategies involving new communications avenues, especially paid media.

Experience with web-based applications, social networking, website development, search engine optimization, and online marketing.

Experience using and analyzing Google Analytics data.

Experience managing and executing marketing/communicating projects from the initiation phase through closure. Experience soliciting and clarifying user needs, project goals, creating proposed timelines, clarifyi

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