Marketing Director

1 month ago

San Diego, United States TEGNA Full time

As the

Marketing Director

for CBS 8 and The CW San Diego / TEGNA, you will assume the role of the station's primary brand steward. Your responsibilities will include

Responsibilities:

Serving as a collaborative business partner to the station's leadership team to push the boundaries of audience engagement, revenue generation, and brand potential.

Leading and motivating a team of talented creatives to deliver impactful consumer and advertiser campaigns, fostering a culture of creative excellence and innovation.

Managing the creative process, including brainstorming sessions, creative brief writing, script development, and providing constructive feedback to team members.

Ensuring the continual growth and development of the marketing team through developmental opportunities, training, feedback, performance evaluations, and pushing innovation.

Developing strategic marketing plans to connect audiences with our content, prioritizing key messages and devising breakthrough concepts and strategies.

Contributing to the station's strategic planning and budgeting processes, facilitating effective communication and execution of plans.

Implementing audience development strategies based on research insights, data analytics, and marketing activations.

Develop and foster partnerships to promote our content, digital products, and our community engagement.

Spearheading strategic cross-department and cross-business unit marketing initiatives to maximize brand impact, visibility, and revenue generation.

Supporting local sales teams in generating non-traditional revenue streams through innovative marketing approaches.

Requirements:

Minimum of eight (8) years in consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising).

Bachelor's degree, preferably in Marketing or a similar field, and a minimum of 8 years of consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising). Combinations of related education and experience may be considered.

Demonstrated experience managing people and relationships, including delivering and receiving both positive and constructive feedback to direct reports and department heads.

Passion and respect for local news, the First Amendment and quality journalism.

Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaigns; retargeting, social media, OTT marketing, mobile marketing, etc.

Proven track record translating broadcast designs and concepts to interactive digital and social media campaigns.

Proven track record of developing and producing revenue-driving client campaigns.

Ability to work with a sense of urgency within a deadline-oriented fast-paced team environment and juggle multiple projects and priorities at once.

Possess proven communication skills (interpersonal, written, and verbal) with the know how to tailor all communications to the audience for which it is intended.

Demonstrated ability to organize and develop presentations that effectively sell a given strategy, tell a story and can persuasively sell-in ideas/media plans/budgets/strategies/off-channel spends/trade partner strategies/other tactics to all levels of station and corporate management, to advertisers and other stakeholders.

Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy.

Must be comfortable working non-traditional hours to compete in breaking news situations.

Ability to drive short-term results while holding a long-term vision.

High professional standards, check any ego at the door, and quickly earn the respect of colleagues.

Working knowledge of Adobe Premiere, Photoshop & After Effects.

Working knowledge of on-air, streaming, and digital promotion production techniques, and familiarity with current production and photography trends.

Knowledge in professional HD/4K videography equipment, including DSLRs & high-end cinema cameras - creative lighting techniques, audio mixing and motion graphic design (preferred).

Proficient in MS Office: Word, Excel, PowerPoint, Outlook & iWork: Pages, Numbers, & Keynote.

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