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Social Media Manager

1 month ago

Doral, United States American Exchange Group Full time

American Exchange Group is a leader in the fashion industry, offering a strong portfolio of widely respected brands including Aerosoles, Jones NY, Mudd, XOXO, White Mountain, Danecraft and Naturewell. Our brands span multiple categories which include fashion watches & jewelry, tech wearables, footwear, handbags & small leather goods, cold weather and fashion accessories, beauty & personal care.

Location: This role is remote for now, but will need to commute to future Miami offices.

The Social Media Marketing Manager will be responsible for creating and implementing social media strategies to increase brand awareness and engagement. The role includes developing and executing digital marketing campaigns, identifying new opportunities for growth, managing multiple social media accounts, tracking ad ROIs as well as analyzing and reporting campaign results.

Responsibilities

  • Support social media and influencer marketing campaigns and strategy, including product and sample management, influencer product seeding, strategic campaign development, etc
  • Craft social posts for all brand channels, including Instagram, Facebook, TikTok, and Pinterest, and YouTube that express our brands unique voice and engage existing and new audiences
  • Work directly in the content management system and coordinate with the Concept Director on the calendar and copy
  • Stay abreast of new trends and capabilities across social media landscape to source brand appropriate and innovative opportunities
  • Culture vulture who stays on top of trends and has a love of pop culture which translates to our social media strategy and voice
  • Demonstrate effective, clear and professional verbal and written communication

Qualifications

Has knowledge of digital landscapes and a passion for social media

4+ years of experience in social media management

Expertise in Facebook, Instagram, YouTube, Pinterest, and TikTok

Demonstrated success in developing and implementing social media strategies that drive engagement, brand awareness, and business growth

Proficiency in using social media management tools, scheduling platforms, and analytics platforms to optimize social media performance

Ability to analyze and report on social media metrics

Excellent knowledge of social media platforms, algorithms, and best practices, with a strong understanding of how-to tailor content for each platform

OUR NYC DRIVE

Forged in the heart of New York City's fashion district, American Exchange Group is driven to blend fast fashion and current trends with classic styles. For more than a decade, American Exchange has been honing best-in-class fashion designs and business practices to become a market leader.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.