Marketing Operations Manager

Essential Duties and Responsibilities:

Has Complimentary privileges within prescribed limits in accordance with the approve comp matrix. Creates and ensures a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount.

Serves as a dynamic, positive leader, while fostering teamwork, employee morale, motivation and open communication.

Acts as a role model and coach while developing employees using a consistent, approachable demeanor and clearly articulating expectations. Ensures that team members clearly understand and are held accountable for their performance expectations. Provides appropriate recognition and rewards to individuals and groups when consistent superior performance is attained.

Works as a change agent to improve and streamline department operations, through the continuous assessment of policies and procedures, work processes and program effectiveness and value.

Demonstrates excellent facilitator skills in resolving conflicts between different points of view.

Demonstrates leadership skills in determining a vision, aligns and inspires the team to achieve the vision.

Coordinates with other departments to ensure total guest satisfaction and efficient operations in a safe, friendly, comfortable environment, by well-trained, motivated employees. Recommends and implements change to improve overall employee and guest satisfaction.

Participates in the financial operating and capital planning processes and makes recommendations that achieve desired financial results. Establishes and endorses the business objectives, ethics and values of Harrah’s Entertainment Inc. in accordance with the Code of Commitment.

Advertising functions include: Interface with other department managers to identify activities which require advertising.

Informs advertising agency of goals essential to the effective implementation of programs.

Reviews all advertising collateral for accuracy.

Maintains records of competitor advertising campaigns. Responsible for the development and production of advertising, collateral, promotional materials, invitations, mailings, videos, signage.

Acts as a liaison with advertising agency, corporate studio and internal creative team.

Reviews available media opportunities and makes recommendations that best represent the company while staying within approved budget.

Assists VP in planning the annual company advertising objectives, including proposed creative concepts, media selection, campaign strategies, copy strategy and advertising action programs. Oversees departmental operating & capital budget.

Public Relations functions include: Serve as company spokesperson, manage all employee and entertainment publicity.

Produce news releases designed to enhance public awareness of Harrah’s. Develop and maintain outstanding relationships with key media contacts.

Propose, create and direct special media events including press conferences and press receptions.

Community Relations functions include: Supports efforts to increase awareness of responsible gaming programs.

Key liaison to community & charitable organizations, political and legislative entities. Represent Harrah’s on appropriate community boards.

Seek out methods of community involvement, which positions Harrah’s as a good corporate citizen.

Internal Communications functions include: Create employee awareness of appropriate company initiatives & news.

Create informative, team building back of house campaigns.

Develops and administers annual/quarterly Entertainment plans to include: objectives, strategies, tactics, timing, and expenses.

Partnering with Planning and Analysis in development and timely processing of entertainment proforma, development and execution of outstanding guest experience at all entertainment events, execution of hierarchically prioritized seating and check in process, and assurance of no waiting for Diamond and Seven Star guests, and management of the entertainment budget.

Communicates all entertainment activity to the Pennsylvania Gaming Control Board.

Ensures appropriate inter-departmental communication of entertainment activity.

Oversees the development, negotiation and implementation of entertainment.

Oversees departmental operating & capital budget.

Partners with Caesars Rewards staff to assure great guest experience and satisfaction in all promotional activities.

Develops and administers annual/quarterly Special Events and Promotions plans to include: objectives, strategies, tactics, timing, and expenses.

Special Events responsibilities include partnering with casino marketing in the development of an events calendar and specific events plans, partnering with Planning and Analysis in development and timely processing of event performance, development and execution of outstanding guest experience at special events, execution of hierarchically prioritized seating and check in process, and assurance of no waiting for Diamond and Seven Star guests, and management of the special events budget.

Promotional responsibilities include interfacing with senior management to identify promotional opportunities.

Works with Planning and Analysis to produce pro forma and post analysis on all promotions. Communicates all promotional activity to the Pennsylvania Gaming Control Board.

Ensures appropriate inter-departmental communication of promotional, special events and entertainment activity.

Oversees the development, negotiation and implementation of promotions and entertainment. Serves as a liaison between local and corporate promotions.

Maintains records of competitor promotional programs.

Oversees departmental operating & capital budget.

Partners with Caesars Rewards staff to assure great guest experience and satisfaction in all promotional activities.

Caesars Rewards functions include:

Ensure outstanding customer service in areas of responsibility. Responsible for analyzing customer service systems and developing and modifying systems to enhance customer usage. Generates and maintains reports for tracking and analysis of charter service.

Communicates all relevant marketing programs and promotions to all related areas.

Evaluates all comp decisions to ensure that they are within pre-established guidelines. Completes casino marketing special projects as directed.

Ensures maximum guest satisfaction at all times.

Develops and administers annual Group Bus plans to include: objectives, strategies, tactics, timing, and expenses.

Partnering with Planning and Analysis in development and timely processing of group bus performance, development and execution of outstanding guest experience at all guest contact points.

Ensures appropriate inter-departmental communication of group bus activity.

Oversees the development, negotiation and implementation of group bus packages. Oversees departmental operating & capital budget.

Partners with Caesars Rewards staff to assure great guest experience and satisfaction in all guest interactions.

Requirements:

Degree in Marketing, Advertising, Public Relations, or Communications preferred.

A minimum of five (5) years of related experience is preferred.

Two years of supervisory experience preferred. Excellent communication and organization skills are essential with emphasis on poise and productivity in high paced, deadline driven environment.

Strong team player required.

Experience in operation of personal computers, general understanding of personal computer functions, and ability to fully utilize Microsoft PC Software packages. Basic analytical and project planning skills and strong organizational skills and attention to detail are a must. Able to read and write English and communicate effectively, both verbally and in writing. Must be able to motivate staff and interact effectively with customers of the department.

Is able to work in smoke filled environment, and is able to sit and stand for prolonged periods of time.

Must be able to obtain and maintain the appropriate license through the Pennsylvania Gaming Control Board.

Disclaimer

“This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).”

Harrah's Entertainment, Inc. is an Equal Opportunity Employer.

In Compliance with the American with Disabilities Act, Harrah’s may provide reasonable accommodation to qualified individuals and encourage both prospective and current employees to discuss potential accommodation with the employer.

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