Coordinator of Championships Marketing

4 hours ago

Indianapolis, United States AEG Full time
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Job Function: Create a meaningful student-athlete, fan and stakeholder experience by driving awareness and attendance to NCAA championships.The Coordinator of Championships Marketing & Ticketing plays a pivotal role in driving the marketing strategies and initiatives for select NCAA Championships. We are seeking a detail-oriented and proactive marketing coordinator. This position will be responsible for the creation and deployment of marketing emails, managing organic and paid digital marketing campaigns, and coordinating vendor relations for video and radio spots focused on ticket sales. The ideal candidate will have strong organizational skills, a solid understanding of digital marketing tactics, and the ability to collaborate effectively across teams and with external partners. Job Responsibilities Email Marketing:
  • Design, write, and deploy email campaigns to drive engagement, ticket sales, and brand awareness.
  • Manage email segmentation, A/B testing, and performance tracking to optimize campaigns.
  • Analyze campaign performance metrics and generate reports to inform future strategies.
  • Ensure email marketing is following best practices and industry regulations (CAN-SPAM, GDPR, etc.).
Organic and Paid Marketing:
  • Develop comprehensive marketing plans encompassing both organic and paid channels to drive ticket sales and fan engagement for NCAA Championships.
  • Execute digital marketing campaigns across various platforms such as social media, search engines, and display advertising.
  • Monitor campaign performance and adjust strategies to optimize reach, engagement, and conversion.
Data-Driven Marketing Decision-Making:
  • Utilize data analytics tools and market research to inform marketing strategies and tactics.
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions to drive continuous improvement.
  • Generate reports and insights to share with stakeholders, including senior management and NCAA leadership.
Lead Generation:
  • Develop and implement lead generation strategies to expand the NCAA Championships' audience and drive ticket sales, merchandise purchases, and other revenue-generating activities.
  • Utilize targeted advertising, email marketing campaigns, and lead capture initiatives to identify and nurture potential customers throughout the sales funnel.
  • Collaborate with ticketing partners, merchandise vendors, and other stakeholders to optimize lead generation efforts and maximize conversion rates
  • Other duties as assigned.
Job Requirements
  • High school diploma or equivalent required
  • Bachelor's degree preferred
  • Photoshop/Illustrator experience preferred.
  • Professional/full-time experience, with 2-4 years in sports/event promotion and/or marketing required.
  • Proven track record of developing and executing successful marketing campaigns across email, grassroots, organic, and paid channels.
  • Strong analytical skills with the ability to interpret data and insights to drive marketing strategies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Passion for collegiate athletics and a deep understanding of NCAA regulations and guidelines.
  • Proficient with email marketing platforms (e.g., Mailchimp, HubSpot), Google Analytics, Google Ads, and social media advertising tools.
  • Basic knowledge of HTML/CSS for email design.
  • Experience negotiating and managing contract fulfillment preferred.
  • Experience working with consultants and/or external agencies preferred.
  • Knowledge and understanding of the Association's governmental structure and functions.
  • Travel Required: < 20%
  • This position will be based out of the national office in Indianapolis, Indiana.Current work environment is hybrid; 3 days in the office and 2 days are remote.
Key Competencies
  • Effective Communication: Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
  • Teamwork: Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way.
  • Project Management: The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
  • Attention to Detail: Allocates cognitive resources to achieve thoroughness and accuracy when accomplishing tasks, no matter how small or large.
  • Flexibility: Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.
Core Values
  • LEADERSHIP| We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.
  • INCLUSION| We seek and incorporate different perspectives and experiences to drive innovation and impact.
  • COMMUNICATION| We commit to an environment of openness to build trust and make timely decisions.
  • COLLABORATION| We work together, based on mutual respect, to lead and serve our stakeholders.
  • ACCOUNTABILITY | We take ownership for our actions and results to add value every day.
Experience
Required
  • 2 - 4 years: Professional/full-time experience in sports/event promotion and/or marketing
Preferred
  • Experience developing and executing successful marketing campaigns across email, grassroots, organic, and paid channels.
  • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot), Google Analytics, Google Ads, and social media advertising tools.
  • Experience negotiating and managing contract fulfillment
  • Experience working with consultants and/or external agencies
  • Photoshop/Illustrator experience
Education
Required
  • High School or better
Preferred
  • Bachelors or better

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