Senior Trade Marketing Lead, Kroger

2 weeks ago


Cincinnati, United States ARI (Axcel Recruiting Inc.) Full time

Job Title:

Senior Trade Marketing Lead - Kroger & Albertsons Account

Location:

Cincinnati, OH or Remote

Overview:

As a Senior Trade Marketing Lead overseeing the Kroger & Albertsons account, you will play a pivotal role in providing analytical support and developing sales and trade strategy to achieve segment growth and financial targets. This position is a unique blend of National Account Sales, Trade Fund Management, Category Insight, Category Management, Shopper Marketing and Data Analytics, requiring strong cross-functional competency.

Key Responsibilities:

Account Management:

Lead and manage the Kroger & Albertsons account, developing and nurturing strong relationships with key stakeholders.

Drive collaborative efforts to achieve growth and financial targets.

Trade Marketing and Sales Strategy:

Develop and implement trade marketing and sales strategies aligned with overall business objectives.

Utilize data analytics to identify opportunities, trends, and areas for improvement.

Cross-Functional Collaboration:

Work closely with Sales, Shopper Marketing, Consumer Insights, and Category Management teams to ensure coordinated efforts and holistic strategies.

Provide leadership and guidance in a cross-functional environment.

Experience with Kroger & Albertsons:

Utilize your expertise and experience with Kroger and/or Albertsons to tailor strategies to the unique dynamics of these accounts.

Leverage understanding of 84.51 to enhance data-driven decision-making.

Sales & Trade Finance:

Demonstrate proficiency in sales and trade finance to develop and manage budgets effectively.

Provide financial insights and recommendations to optimize trade investments.

National Account Strategy:

Be a self-starter capable of developing and executing national account finance and sales strategies.

Drive initiatives to enhance market share and profitability.

Qualifications and Skills:

Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).

years of experience in trade marketing, sales, and account management, with a focus on Kroger and/or Albertsons.

Proven success in developing and implementing trade marketing and sales strategies.

Experience with 84.51 data analytics platform.

Strong analytical skills and proficiency in sales and trade finance.

Self-motivated with the ability to drive national account strategy and execution.

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