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Senior Social Media and Digital Strategist

2 months ago

Albuquerque, United States The University of New Mexico Full time

Senior Social Media and Digital Strategist

ProjectECHO is seeking a talented and mission-driven Senior Social Media Manager to join our Communications and Marketing team A successful candidate will be a highly motivated self-starter with a track record of success implementing successful social media strategies for large organizations and working in a collaborative and matrixed team environment. The Senior Social Media Manager will play a critical role in brand development, thought leadership, fundraising communications, marketing campaigns, and raising awareness of Project ECHO’s initiatives. The Senior Social Media Manager will: Develop strategies to enhance the reputation and profile of the organization via social media, by operating the organization’s accounts and working with key leaders and spokespeople to enhance their profiles on social media. Collaborate with team members, leadership, and appropriate stakeholders to implement a social media strategy across a consortium of organizations. Develop content, graphics, and various collateral to support strategic objectives. Work collaboratively with other functions, such as events, thought leadership, fundraising, and others to enhance the reputation of the organization. Identify opportunities to use digital marketing tools to support thought leadership strategy and improve opportunities to gain access to key events. Monitor and develop grants deliverables for social media, ensuring that all are met. Continually evaluate the effectiveness of strategies and tactics being used on social media and adjust as needed. Monitor progress, developing regular reports to provide up-to-date information on progress. Project ECHO is unique and innovative global organizations based within a vibrant academic community at the University of New Mexico Health Sciences Center. Our mission is to democratize implementation of best practices with a goal of helping 1 billion people lead better lives by 2025. We are looking for mission-driven high performers who share similar values to join our team and help us achieve this goal. Project ECHO is committed to democratizing implementation of best practices in healthcare, education, and other areas where first mile professionals need support. We do this by training universities, nonprofits, and dedicated individuals on facilitation skills and how to set up robust virtual communities of practice to be able to scale their own expertise and missions to the benefit of their local communities. Over the past 20 years, Project ECHO and our partners have trained more than 1,200 partners who make up our global network of universities, ministries of health, and NGOs around the world. Examples of programs we and others run include infectious disease control (Hepatitis C, HIV), mental health and addiction treatment, literacy, math, climate mitigation, and many more. Project ECHO is funded in part by philanthropic grants and gifts from organizations such as the GE Foundation, the Helmsley Charitable Trust, the Bristol Myers Squibb Foundation, the Merck Foundation, Robert Wood Johnson Foundation, and the US Government. Additionally, for programming benefitting New Mexico, we receive support from the New Mexico Legislature, the New Mexico Human Services Department, New Mexico Department of Corrections, and the New Mexico Department of Health. Project ECHO prides itself on being a values-based organization and inclusive place to work. Our seven values include: Service to the Underserved, Democratization of Knowledge, Mutual Trust and Respect, Teamwork, Excellence and Accountability, Innovation and Learning, and Joy of Work. We strive to find individuals who can embrace and exemplify these values. In addition, Project ECHO was named one of Albuquerque’s Top Three Best Places to Work in 2023. This award recognizes organizations of all sizes with exceptional climates, team atmospheres, benefits, and employee engagement. We work with partners all over the world, and work hours outside of normal business hours may be required. We are fortunate to have access to advanced technology, which will require some teleworking. Minimum Qualifications Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified. Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience. Preferred Qualifications Skilled writer and editor. Experience supporting thought leadership on social media. Experience working in collaboration with fundraising. Experience or training in project management. Experience with Sprout Social or other social media management tools. Graphic design experience.

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