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Marketing Specialist

3 months ago

Knoxville, United States D.R. Horton Full time
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Marketing Specialist. The right candidate will lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. Coordinate with the Sales Manager to develop and manage its marketing and communication plan. Support sales area managers, marketing personnel, and relevant division personnel to ensure marketing plan is executed in line with the division goals.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, digital marketing efforts, etc.
  • Assist in coordination with third party vendors including signage companies, model decorators, digital advertising vendors, etc.
  • Coordinate with other departments on the creation and maintenance of marketing materials and community identity
  • Update, maintain, and create website presences on a division, community, and home-specific level
  • Complete website changes and updates through the company's content management platform, Content Management System (CMS)
  • Gathering estimates and sources for marketing and sales initiatives
  • Update and maintain vendor database, organize community marketing files and maintain marketing collateral inventory
  • Ensure brand standards are maintained for the projects
  • Oversee social media and online reputation on behalf of all communities
  • Execute e-blast campaigns including Jotforms submittals, copywriting, and proofing
  • Assist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventory
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
  • Coordinate and manage marketing events at sales centers, attend events as necessary
  • Assist in training and marketing best practices or new tools/platforms
  • Assist in the creation and proofreading of marketing collateral
  • Oversee model home and sales center installation and maintenance
  • Manage division requested website changes and additions
  • Ability to work overtime
  • Able to travel overnight
  • Able to lift
  • Able to travel independently from job site to job site
Qualifications

Required Qualifications
  • Associate degree or equivalent from two-year college or technical school
  • Two to four years related experience and /or training
  • Strong communication skills
  • Attention to detail and creative thinking
  • Ability to work independently and part of a collaborative team
  • Highly motivated self-starter
  • Ability to manage multiple functions and roles concurrently
  • Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
  • Proficiency with MS Office and Adobe Suite
Preferred Qualifications
  • Bachelor's degree from a four-year college or university in Communication, Marketing or a related field preferred
  • Experience with Google Analytics, SEO best practices, social media sites, and photography and video editing
  • Experience leading a team of 2 or more personnel
  • Knowledge of MLS and realtor sites such as Zillow and Realtor.com a plus


Come join a winning team with a Fortune 500 company We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

•Medical, Vision and Dental

•401(K)

•Employee Stock Purchase Plan

•Flex Spending Account

•Life Insurance

•Vacation, Sick, Personal Time and Company Holiday

Build YOUR future with D.R. Horton, America's Builder.

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