Marketing Manager 2

4 weeks ago

Ridgefield Park, United States Aditi Consulting Full time

Summary:

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

Communications & Product Launch: Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders. Responsible for communications guides, specification sheets and other materials to be shared internally and externally. Prepare, execute, and track product launch materials. Work with legal, Brand and key stakeholders on approvals, as appropriate. Briefs: Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects. Project Management: Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally. Effective leadership and project management on projects. Integrate creative insights and feedback that lead to effective campaigns Retail In-store Shopper Experiences: Responsible for the experience of the brand/ category(s) in retail stores. Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it. Develop POP and graphics materials for retail displays and oversee production/distribution. Retail Online Shopper Experiences: Responsible for the experience of the brand/ category(s) assigned on retailer websites. Localize HQ content and or creates new assets for Product Pages as needed. Develop and or localize online branded experience content for cross retailer use. Develop online ads and other assets to improve brand discoverability within retailer websites. Promotions: Develop promotional toolkits in conjunction with cross-functional teams. Provides communicational materials and assets for retailers to execute programs. Develop and track KPIs. Budget: Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured. Ad Hoc Projects: Secure insights, develop strategies and execute ad hoc projects as assigned. Performance standards: Attainment of goals and KPIs aligned with management. Results from field sales surveys on the effectiveness of materials. Timely execution of projects. Number of rounds of revisions with agencies as determined by project.

SKILLS and EXPERIENCE:

5-8 years of experience in marketing, brief writing and working with agencies to develop insight-informed creative, 3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required. Strong cross-functional collaboration skills; proven ability to lead initiatives across teams. Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets. High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization. Work independently and actively in a team environment in order to achieve business objectives and personal and team goals and complete assignments within established time frames and specifications. Excellent communication and presentation skills, with high attention to detail. Must possess the ability to articulate clearly and effectively over the phone and through email. Excellent PowerPoint and Excel skills are critical in this role.

Education/Experience:

Bachelor's degree in marketing or equivalent training required. 8-10 years related experience required.

Compensation:

The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries:

Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee. #J-18808-Ljbffr

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