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Account Director

4 months ago

Denver, United States Cactus Communications Full time

SUMMARY The Account Director works closely with both the client and the agency team members to develop marketing plans that achieve the client’s desired outcome. As an Account Director, more than anything it will be your job to anticipate. You’ll know what the client needs before they ask and lead them to push the business forward. In the same regard, you’ll anticipate what the strategy, creative and media teams need before they start getting their hands dirty. The AD has a deep understanding of its clients’ brand, business, industry, and competition, and manages the overall strategic direction and agency relationship with the account. The AD also has an expert understanding of the agency’s integrated capabilities and successfully matches those to sell-in agency’s services that best accomplish the clients’ objectives. The AD plays a leadership role both with clients and within the agency to create, foster and grow client relationships. This is a Denver based role with a hybrid 3 days in office, 2 days WFH structure. RESPONSIBILITIES ·Support the agency’s mission and vision of creating meaningful work that makes a huge impact and brings a powerful voice to brands that matter. ·Maintain an expert understanding of the agency’s capabilities, services, resources and processes. Assess and recommend areas of improvement for the agency in its services and capabilities. ·Direct client in the development of sophisticated marketing plans and campaigns and in the utilization of client marketing budgets. ·Work closely and cooperatively with strategy, communications and creative teams in accordance with agency workflow to deliver strategically driven creative solutions for clients that support client objectives and goals. ·Provide proactive and innovative solutions to problems. Be a role model to internal teams and junior staff by focusing on creative problem-solving. ·Actively participate in thought leadership for agency, owning responsibility for generating thought leadership content within a specific practice area. ·Prepare accurate and thorough inputs or other intake documents to successfully educate agency teams on clients’ business, industry, history, brand, plans and objectives. Provide clear direction, specifications, assignments, responsibilities, expectations, due dates and required resources. ·Lead collaborative sessions, inputs and other meetings in a professional, efficient, and effective manner staying on topic and accomplishing objectives for the meeting. Successfully communicate complete and accurate information including client goals and objectives. Actively participate in review meetings to keep team on-brand and or otherwise meeting client objectives. ·Create and critically review insightful reporting overviews, key learnings, and action plans as they relate to clients’ marketing strategies and tactics effectiveness. ·Schedule and conduct new client onboarding meetings to establish/learn expectations, requirements, processes, and such to establish a firm foundation for a successful relationship. ·Work closely and cooperatively with Project Management team to deliver services on target, on time, on budget and in accordance with agency workflow. ·Drive highest possible quality control across all agency services and deliverables. ·Proactively and successfully drive organic growth for the agency on your accounts, selling-in net new creative, strategy, media, and production projects to clients. ·Provide the highest level of client support in a proactive, positive, and solutions-oriented manner. o Develop and maintain a successful and growth-oriented partnership with clients. o Be available, be responsive, be accountable, communicate thoroughly and frequently, and be responsible. Learn their preferred communication styles and seamlessly adapt to different personalities for all client contacts. o Know clients’ brand, business, industry, and competition inside and out. Be a valued, knowledgeable, and trusted counselor to clients. o Communicate timely with clients for approvals, feedback, revisions, etc. to keep projects moving and relay information to internal teams quickly and thoroughly. ·Lead competitive tracking and present valuable insights to agency and client. ·Obtain client authorization with signed estimates, scopes of work or similar for all services and expenditures prior to initiating work. Properly document all client communications and approvals and communicate to internal teams. ·Collaborate closely with client to manage multi-million-dollar marketing budgets. ·Monitor project status and activity for change orders, scope creep, etc. and take appropriate action to remedy the situation. ·Communicate regularly with finance department to maintain accurate financial projections, billing and budget information and assist with collecting accounts receivable as necessary. ·Actively participate in detailed billing process to keep projects on budget and meticulously tracked. ·Build and maintain a professional and productive relationship with all internal teams. Be a valued, knowledgeable, reliable, and trusted resource to internal teams. Be a role model and department leader. ·Directly supervise junior level staff as assigned. o Dedicate appropriate time and effort to training junior staff on agency process, systems, workflow and the roles and responsibilities of an account manager, marketing theory, marketing strategies, communication planning, analytics, brief writing, organic growth, and conflict resolution. o Provide ongoing mentoring, guidance, support, and feedback to position junior staff for ultimate success (day-to-day oversight, regular one-on-one meetings, be available for questions and support as needed). o Review time entries and assess appropriateness of time management and efforts in relation to end results/production; Provide guidance and recommendations as needed for appropriate and efficient management of time. o Assess performance, work product quality and ultimate success of junior staff’s time and efforts. o Conduct regular performance reviews in accordance with company policy providing constructive criticism on areas in need of improvement, praise for successes and establishment of progressive goals. o Facilitate educational and professional development opportunities for your team. REQUIREMENTS ·Minimum of 8 years of relevant agency experience managing marketing projects and budgets ·Retail and/or gaming experience preferred ·BA/BS degree in relevant field of study ·Documented skills and success in the creation of innovative marketing and communications plans that successfully meet or exceed client objectives ·Working knowledge of broad range of media strategies and tactics ·Documented skills and success in selling agency services, marketing plans and creative concepts ·Proven skills in client relationship management and growth ·Proven team leader, motivator, innovator and problem solver DESIRED QUALITIES: ·Persuasive presentation and communication skills ·Self-motivated, quick, and assertive ·Able to stay cool, calm, collected and collaborative in any situation ·Experience in broadcast production preferred

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