Executive Director of Marketing

4 weeks ago

Santa Ynez, United States Chumash Enterprises Full time

Overview:

Serves on the Executive Leadership Team and participates in strategic executive-level planning of marketing; advertising; Customer Relationship Management (CRM); promotions and entertainment; customer and marketing analytics; direct marketing; Players Club, hosting, and loyalty programs. Provides vision and guidance on the evolution of digital transformation to include mobile apps, websites, online gaming, CRM, digital channels, kiosks, and transactional systems (gaming, hotel, F&B, retail, gas, etc.) through data collection and analysis.

Responsibilities:
  • Responsible for strategic planning to ensure profitability in all areas described above.
  • Works alongside the Chief Operations Officer (COO) to align on-brand, marketing, and transformational strategies that include emerging technology including digital marketing.
  • Oversight of the Marketing, Entertainment, and Player Development department and Team Members.
  • Develops and executes short and long-term marketing plans to support property profit growth; creates and adheres to budget guidelines as approved by the Senior Leadership Team.
  • Achieves appropriate customer profitability in all reinvestment areas: offers, promotions, entertainment, and special events.
  • Responsible for overseeing the delivery of the companys brand promise while building and executing programs to acquire, retain, and grow customers to the resort property.
  • Ensures policies, procedures, and regulations are adhered to and monitored.
  • Provides leadership in reviewing the Marketing departments policies and procedures to ensure efficient and effective execution.
  • Seeks out marketing opportunities and strategies to remain competitive in the industry.
  • Standardizes and centralizes the internal controls and monitoring systems for all marketing efforts across the Enterprise.
  • Monitors and approves proformas for new programs, reviews results from historical programs, and adjusts programs based on those results.
  • Acts as Master of Ceremonies as needed.
  • Keeps a strong line of communication with Marketing Team and Senior Leadership Team.
  • Maintains awareness of changes in the marketplace that may impact the nature of promotions planned. Recognizes and develops new opportunities to continually enhance Marketing and the customer experience.
  • Establishes effective working relationships with all operating departments.
  • Establishes and maintains relationships with vendors and outside agencies.
  • Builds a work environment that promotes teamwork, partnership, recognition, mutual respect, collaboration, performance feedback/management, and Team Member satisfaction while role modeling the company values, behaviors, and culture of One.Team.Chumash.
  • Performs other duties as assigned.
Qualifications:
  • High School diploma or GED certificate.
  • Bachelors Degree in Marketing, Promotions, Hospitality, Business, or related field or equivalent experience.
  • Masters Degree preferred.
  • Twelve years of progressive marketing experience directing a marketing department and or agency.
  • Casino and/or hospitality experience preferred.
  • Advanced proficiency in computers including Microsoft Office, email, and internet.
  • Must apply for, receive, and maintain a Gaming License from the Tribal Gaming Agency.
  • Native American hiring preference applies.
  • External (Strategic) Awareness: Having the ability to put things in context and think broadly. Involves consideration and understanding of future business needs within a changing (external) environment (social, political, economic and related industries, and technology), how process, methods, and resource requirements might be affected by future trends and developments, and developing long-term goals and strategies extending over a significant time span (i.e. 3-5 years).
  • Strategic Thinking: Understands and processes complex information and exercises sound judgment, considering the situation, the issues, the key players, and the levels of authority involved. Proposes courses of action that further the objectives, priorities, and vision of the organization.
  • Data Gathering and Analytics: Collecting, consolidating, and using relevant information; recognizing important information; tracing possible causes of problems, and searching for practical data/solutions.
  • Leadership: Achieving results through people by successful objective setting,
  • performance review, motivation, delegation, teambuilding, commitment gains, and empowerment.
  • Written Communication: Expressing ideas and opinions clearly in properly structured, well organized, and grammatically correct reports or documents; utilizing language and terminology that is understandable for the reader.
  • Oral Communication: Shaping and expressing ideas and information in an effective manner.
  • People Development: Having the ability to assess skill strengths and weaknesses of individuals and teams in order to determine what actions are appropriate to build and/or improve the needed skills.


Location:
3400 Highway 246

Minimum Pay Rate:
$230,363 annually

Maximum Pay Rate:
$287,953 annually

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