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Digital Marketing Director

3 months ago

Santa Monica, United States VantagePoint Full time

Summary:

We're looking for a motivated and creative Digital Marketing Director to join our dynamic team. In this critical role, you'll play a vital role in supporting Marketing team, ensuring all operations run smoothly, stay on schedule, and meet compliance regulations.

About the Company:

Vantage Point is a premium house of flower, rooted in developing the best and most premium cannabis companies, brands, and products in the market.

Vantage Point was born out of Satya Capital, a legacy cannabis operator in the medical market and early legalized space since 2013. Satya was initially founded by long-time entrepreneur and finance veteran Nishant Reddy and is co-owned and operated today by Nishant and partner Simmon Saraf. "Satya", which is named after the Sanskrit word for "truth", was founded with the intention of bringing truth, transparency, and institutional sophistication to the nascent cannabis industry.

Since its inception, Vantage Point has built several successful cannabis companies, including a fully vertically integrated operations in CA and CAs most popular cannabis flower brand, A Golden State, and a leading effects-based flower band called PHASES.

What You'll Do: As our Digital Marketing Director, you'll spearhead our digital marketing efforts with a particular focus on social media and email marketing. Your responsibilities will include:

  • Developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
  • Leading social media initiatives, including content creation, campaign management, and community engagement across platforms like Instagram, Facebook, Twitter, LinkedIn, and others.
  • Overseeing the development and implementation of email marketing campaigns to nurture leads, engage customers, and drive sales.
  • Analyzing performance metrics to optimize strategies and drive continuous improvement across social media and email marketing.
  • Collaborating with cross-functional teams to ensure a cohesive and consistent brand voice and message.
  • Staying abreast of industry trends, regulations, and best practices to maintain a competitive edge and ensure compliance.

What We're Looking For: We're seeking a visionary leader with:

  • Extensive experience in digital marketing, particularly within the cannabis industry or a related field.
  • Proven track record of successfully managing social media and email marketing campaigns and driving measurable results.
  • Strong analytical skills and proficiency with social media and email marketing analytics tools.
  • Exceptional communication and leadership abilities, with a talent for inspiring and mentoring a team.
  • In-depth understanding of cannabis culture, trends, and regulatory landscape.

Why You Should Join Us:

  • Be a part of a trailblazing company at the forefront of the cannabis industry.
  • Work in a collaborative and inclusive environment where your ideas are valued and encouraged.
  • Enjoy a competitive salary and benefits package.