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Social Media Strategist
2 months ago
Job Title: Social Media Strategist
Location:
Detroit, MI
Department:
Marketing
Reports To:
Marketing Manager
Job Overview:
We are seeking a creative and analytical Social Media Strategist to join our marketing team. The ideal candidate will be responsible for planning, developing, and implementing our company's social media strategy to increase our online presence and improve our marketing and sales efforts. The Social Media Strategist will work closely with the marketing, content creation, and design teams.
Key Responsibilities:
Strategy Development:
Develop, implement, and manage our social media strategy across various platforms to align with business goals.
Community Engagement:
Engage with followers, respond to comments and messages, and foster a sense of community around our brand.
Performance Analysis:
Monitor, track, and report on the performance of social media platforms using analytics tools. Adjust strategies based on findings to improve results.
Campaign Management:
Plan and execute social media campaigns, including content creation, scheduling, budget management, and performance tracking.
Trend Monitoring:
Stay up-to-date with the latest social media best practices and technologies. Monitor competitor activity and industry trends.
Brand Consistency:
Ensure brand consistency in tone, voice, and terminology across all social media channels.
Collaboration:
Work with cross-functional teams to ensure consistent, integrated brand perception and messaging.
Crisis Management:
Develop and implement response strategies for social media crises or negative publicity.
Qualifications:
Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
Strong understanding of social media KPIs and analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.)
Excellent written and verbal communication skills
Creativity and a keen eye for detail
Strong organizational and multitasking abilities
Familiarity with web design and publishing
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