Marketing Campaigns

3 weeks ago


Santa Monica, United States Angel City Football Club Full time

Angel City FC seeks a Marketing Campaigns & Performance Manager to guide the strategy, development, launch, performance, and analysis of all ticketing and retail marketing efforts, including paid and organic campaigns utilizing digital, social, OOH, and grassroots channels.

Responsibilities:

Steer strategy, development, and performance of all paid media campaigns, including SEM, programmatic display, video, native, OOH, and social media across Google, Meta, TikTok, LinkedIn, and other channels to drive revenue from tickets to merchandise

Collaborate with marketing, creative, and content teams to create campaigns that peak interest, draw clicks and conversions

Track marketing performance, delivering weekly reports and insights, as well as support performance analysis of cross-collaborative efforts, including partnerships, customer retention, and brand campaigns

Track and report on the overall success of the marketing strategy by analyzing product mix, optimizing audience targeting, and suggesting shifts in budget to improve performance

Build and maintain marketing performance dashboards using HubSpot

Build and manage campaigns and integrated calendars using Asana

Develop and improve campaign performance through ongoing optimization, A/B, and multivariate testing

Lead day-to-day communication with media agency

Perform competitive analysis, market research, and understand key industry trends

Requirements:

3+ years experience in sports, at an agency, or entertainment, developing and managing marketing campaigns, including paid advertising (paid social, SEM, programmatic display, video, native, and OOH)

Experience working with Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, HubSpot, Asana, and Looker Studio

Experience writing effective ad copy and providing creative direction designed to drive results

Strong project management skills, highly organized, and ability to lead collaboration

Excellent organizational skills and ability to handle multiple campaigns and projects simultaneously

Experience managing social channels using Sprout and content calendars using Asana

Ability to build working relationships with internal stakeholders and external vendors

Excellent teammate with the natural ability to be proactive, collaborative, and creative

Capable of working flexible hours, including nights, weekends, and possibly holidays, as dictated by the ACFC schedule

ACFC Perks & Benefits

Fully funded comprehensive medical, dental, and vision coverage

401K plan

Flexible PTO policy

Paid Parental Leave

Cell Phone reimbursement

Snacks and beverages

Dog-Friendly HQ in Santa Monica

Complimentary tickets to home games

Bi-annual performance reviews

Compensation

In addition to the benefits above, this role has a pay range between $75-$80k

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