Digital Marketing Manager

Our best-in-class hospitality brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us If you are interested in being a pioneer with AVE as we continue to expand our portfolio of flexible-stay residential communities nationwide, apply today for an opportunity to join our winning team The Digital Marketing Manager will develop and implement the companyâ€s web-based marketing strategy to promote the companyâ€s brand, attract visitors and potential leads and generate web sales and inquiries. As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the digital marketing strategy of AVE by Korman Communities. You will be the driving force behind our online presence, responsible for managing all aspects of our website and leveraging digital channels to maximize our reach and impact. Working closely with cross-functional teams, you will lead strategy for SEO and CRO and implement effective digital marketing campaigns to drive new visitors to our site. This role will be multifaceted, encompassing website management, SEO optimization, paid search, paid social and performance analysis. You will lead all web projects from strategy all the way through execution. This position offers a unique opportunity to make a significant impact on the growth and success of our company in the digital space. The Digital Marketing Manager will report directly to the SVP, Communications. This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 25% travel required throughout all AVE markets nationwide. Responsibilities: Web Strategy and CMS Management Develop and implement strategic web marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experience Serve as CMS expert and deliver web solutions to meet business needs (Kentico) Execute all web content upload Manage the day-to-day operations of our website, including content creation, optimization, and maintenance, utilizing content management systems (CMS) Regularly audit web content and functionality, address or manage any support tickets to IT/web development Collaborate with internal stakeholders to develop engaging website content that resonates with our target audience and aligns with our brand messaging and values. Lead all web design projects from start to finish Lead CMS migration project Manages all 3rd party website integration projects between partners and clients. Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s) Digital Marketing Supports the development and implementation of digital marketing strategies that achieve engagement, brand awareness and revenue growth through SEM and Paid social campaigns Collaborates with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goals Collaborates with marketing team to implement a comprehensive paid social media strategy across multiple platforms Works with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs Manages relationships with external agencies and vendors through negotiating contracts, managing performance, metrics and identifying opportunities for performance improvement Web Analytics Monitor website traffic and user behavior using web analytics tools (e.g., Google Analytics), providing insights and recommendations to optimize website performance and enhance UX Continuously optimize the website's performance and user experience through A/B testing, user feedback analysis, heat maps and website enhancements Collaborates with Marketing Leadership CRO strategy to improve page performance and achieve channel revenue goals Online Listing Site Management Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc. Other Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives Requirements: Bachelor's degree in marketing, business, or a related field; advanced degree preferred. Proven experience in digital marketing, with a focus on web marketing and user experience Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition Proficiency in technical SEO techniques and strategies Experience managing websites using content management systems (CMS), Kentico experience a plus Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) to track and analyze website performance Excellent communication skills and ability to collaborate effectively with cross-functional teams Creative thinking and ability to develop innovative digital marketing strategies Strong project management skills and ability to manage multiple projects simultaneously Certifications in digital marketing or related fields (e.g., Google certification) are desirable Adaptability and strong stake holder management skills at leadership level Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives Experience managing external partners and agencies #LI-hybrid The Perks Fun, positive, and collaborative work environment Robust training program and ongoing professional development opportunities Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only) Enjoy a special day to celebrate in your birthday month each year with

paid Birthday Time Off

(permanent part-time and full-time roles only) Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to

paid Volunteer Time Off

each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only) Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only) A career home Tons of potential for long-term career advancement within a rapidly expanding organization About AVE AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms. Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community. While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities. When you apply to a job on this site, the personal data contained in your application will be collected by Korman Communities. Your personal data will be processed for the purposes of managing Korman Communities recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under CCPA 1798.145, pursuant to CPRA section 31 as necessary for the purposes of the legitimate interests pursued by Korman Communities, which are the solicitation, evaluation, and selection of applicants for employment. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Korman Communities to help manage its recruitment and hiring process on Korman Communities behalf. You can obtain a copy of the standard contractual clauses by contacting us at privacy@korman.com . Your personal data will be retained by Korman Communities as long as Korman Communities determines it is necessary to evaluate your application for employment. Under the CCPA/CPRA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted by contacting us at privacy@korman.com .

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