Digital Marketing Manager

1 week ago

Ridgefield Park, United States Smartfox LLC Full time

Top Skills:

· Digital creative/advertising

· project mgmt. skills

· cross-functional collaboration

Summary :

· The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service.

· A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities :

· Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

· Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

· Develop pricing strategies, balancing firm objectives and customer satisfaction.

· Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

· Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

· Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

· Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

· Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

· Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills :

· Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

· Strong ability to work independently and manage one’s time.

· Strong mentoring skills necessary to provide support and constructive performance feedback.

· Strong knowledge of principles and methods for showing, promoting, and selling products or services.

· Strong ability to develop marketing and pricing strategy.

· Strong knowledge of media production, communication and dissemination techniques and methods.

Education/Experience :

· Bachelor's degree in marketing or equivalent training required.

· 5-7 years related experience required.

Key Points / Necessary Attributes:

· Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points and industry best practices.

· Have a positive attitude and a strong sense of urgency.

· Have a high level of confidence, integrity and enthusiasm that fits a fast-paced, energetic organization.

· Have excellent communication and presentation skills, with high attention to detail.

Communications & Product Launch:

· Develop an overall line-up messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.

· Responsible for communications guides, specification sheets and other materials to be shared internally and externally.

· Prepare, execute, and track product launch material

· Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points and industry best practices.

· Have a positive attitude and a strong sense of urgency.

· Have a high level of confidence, integrity and enthusiasm that fits a fast-paced, energetic organization.

· Have excellent communication and presentation skills, with high attention to detail.

Job Type: Contract

Pay: $49.00 - $55.00 per hour

Expected hours: 40 per week

Schedule:

8 hour shift

Experience:

Digital marketing: 7 years (Required)

Advertising: 5 years (Required)

Ability to Commute:

Ridgefield Park, NJ 07660 (Required)

Ability to Relocate:

Ridgefield Park, NJ 07660: Relocate before starting work (Required)

Work Location: In person

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