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4 weeks ago
Digital Marketing Manager, Marketing Automation Responsibilities
- Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation
- Identify and execute upon opportunities to expand our channel footprint and automation capabilities leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
- Consult with marketing teams on automation and channel best practices to launch a successful marketing automation campaign
- Collaborate with stakeholders, cross-functional partners, and external vendors to accomplish both short and long term marketing automation and channel effectiveness goals
- Drive change management and Marketing Automation education across the organization
- Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive results in a B2B or performance marketing capacity
- Experience with digital marketing channels (Email, Web, Ads, in-product messaging, etc.)
- Experience working with marketers to plan and deliver channel strategy for marketing campaigns
- 5+ years experience developing marketing automation strategy and executing campaigns through a marketing automation platform
- Salesforce Marketing Cloud Certification
- Familiarity with Salesforce Data Cloud
- Familiarity with Knak Email Builder
- Project management experience leading and managing multiple projects at the same time
- Bachelor's Degree or equivalent work experience in digital marketing
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