Creative Director

2 weeks ago

North Reading, United States Bruntworkwear Full time

What You’ll Do:

This role will be accountable for the quality, strategy, and integrity of all creative deliverables from our website, to email, to packaging, in-store marketing, advertising and beyond.

While you’ll be a strategist and leader, this role will also over-index on doing/designing, so you must get energy from rolling up your sleeves and be part of the team of designers and copywriters on the development of captivating storytelling and content that builds brand awareness AND drives performance and product conversion across multiple channels.

You’re a creative thinker with the desire to challenge norms, push boundaries and explore new territory while respecting the integrity of the brand values. This is an opportunity to implement our holistic system to create an inspiring and recognizable brand, carrying it through in everything we do from now and for the next 5+ years.

How You’ll Do It:

Functional & Tactical Expertise:

Capacity to write clear and inspiring program / creative briefs.

Direct all phases of work from concept through production.

Cross-channel execution: Search, Social (organic and paid), Video, Email, Website, etc.

Video - Infuse our production efforts with more video, editing, and production capabilities to produce sizzle reels, product announcements, branded marketing / content, seasonal campaigns and employee/internal branding.

Responsible for creative direction on all photography (in the field, in studio and on-figure web photography).

Produce and oversee quality work in a fast-paced environment meeting deadlines and expectations for quality, creativity and accuracy (you set the bar for the team).

Ensure that designs adhere to brand guidelines and translate into integrated solutions across all formats.

Work closely with Project Management to ensure short-and-long term views of creative demands are met (seasonal campaigns, new product launches, etc.)

Monitor consumer trends and become part of our customer community to draw inspiration and look for opportunities to elevate the creative output.

Collaborate with our product team to find opportunities to seamlessly bring our visual identity into our product messaging.

Innovate how the in-house team works in collaboration with external agencies to deliver best-in-class design solutions.

Accountable for making sound decisions surrounding the financial performance.

Leadership & Team-Management:

Supervise team members at various levels providing feedback, guidance, and development opportunities with a commitment to leading by example

Review and approve materials developed by team members providing detailed and actionable feedback.

Ability to see the big picture, determine the right course of action for the group, delegate responsibility to the right people, allocate the right resources

What You Need to Succeed:

10+ years progressive creative and digital marketing experience, design experience on the client or agency side, with emphasis on content creation and visual design.

5+ years of supervisory and managerial experience

Ability to thrive in a fast paced and high growth environment

Natural, respectful collaborator

Progressive portfolio of past work with disruptive, edgy and bold brands (ex. Red Bull)

Powerful, persuasive presenter

Have a profound interest in the world around you - culture, music, film, sport, art, entertainment.

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