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Web App Product Manager

2 months ago

Madison, United States Legends Hospitality Full time

Description

LEGENDS

Founded in 2008, Legends operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram @TheLegendsWay.

LEGENDS COLLEGE

Legends College provides a holistic service solution unrivaled in the industry. Whether its advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience companys 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

LEGENDS / WISCONSIN ATHLETICS

University of Wisconsin selected Legends Global Sales to assist in the marketing and development of Camp Randalls south end zone premium seating. This project has provided various new premium seating options with Camp Randall, Wisconsins football stadium.

In addition to the premium seating offerings, Legends has been hired to oversee and manage various areas within Wisconsin Athletics, Development and Marketing department. Legends focus with the goal of driving revenue around the new premium seating offerings, athletic ticketing (football, mens & womens basketball, mens & womens hockey, womens volleyball, and wrestling), annual athletic donations, and grow the overall connectivity and engagement with all Badger fans.

THE ROLE

The web and app product manager oversees the functionality of the website and app, evaluates and manages website performance, and develops, maintains and updates website and app content.

ESSENTIAL FUNCTIONS

Responsible for planning, implementing, managing, monitoring, and upgrading UWBadgers.com and the Badgers app.

Responsible for troubleshooting all web and app issues

Conduct regular content audits to eliminate redundant and/or duplicate information on the website

Creating appropriate website content aligned with the organizations strategy at the direction of Head of Brand Marketing

Ensuring website quality and efficiency by conducting regular test plans

Improving the user experience of the website regularly

Collaborate with all staff and management to ensure that the website aligns with brand strategy and revenue growth

Work with external partners, including SIDEARM, but also other integrations

Leverage data to make informed decisions and spot industry and user trends

Create strategies to grow app users and web traffic metrics

Helps to develop and implement push notification strategy for Badgers app

Ensuring full compliance on the website with all laws and regulations

Keeping up-to-date with industry best practices and monitoring competitor websites

Integrate with marketing department in the execution of digital marketing/advertising campaigns.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

2 years minimum of work experience as a website manager

Experience in Sidearm and support of NCAA Division I Athletics digital tools is encouraged

Great understanding of Search Engine Optimization (SEO)

Ability to troubleshoot website issues in a fast-paced environment

Strong attention to detail with an analytical mind and outstanding problem-solving skills

Excellent content creation and writing skills

Project management ability and fantastic time management and multi-tasking skills

Strong understanding and experience of HTML, CSS and content management systems

Exposure to responsive design techniques

Commitment to user-friendly and creative designs that are also accessible and inclusive

Adobe Suite experience (photoshop for editing photos/graphics)

Copyediting experience

Google Analytics experience

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

LOCATION: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.