Web Analytics Strategist

13 hours ago


Madison, Wisconsin, United States TechnoGen Full time
Job Title: Web Analytics Specialist

At TechnoGen, we are seeking a highly skilled Web Analytics Specialist to join our team. As a key member of our analytics team, you will be responsible for leading web and app analytics implementations across our enterprise.

Key Responsibilities:

  • Collaborate with Analysts, Engineering, QA, and Product Teams to ensure web analytics optimization strategy is effectively employed.
  • Act as the analytics expert behind our web analytics platform, playing a key role in performance measurement aimed at driving data-driven decisions.
  • Promote a tagging and tracking mentality throughout the organization.
  • Work cross-functionally to incorporate best practices into process and practice across products.
  • Deliver on tag requirements and specifications according to IT needs using Google Tag Manager.
  • Create and manage reports.

Requirements:

  • Experience in migrating Universal Analytics to GA4.
  • No less than 5 years of experience in Google Suite, and at least 4 years of experience in web analytics using Google Analytics suite.
  • Functional proficiency with web technologies, including HTML, JavaScript, and knowledge of browser cookies, dependencies, and cross-domain tracking.
  • Familiarity with databases, data maintenance, and query languages, including R, Python, SQL, and BigQuery.

Preferred Qualifications:

  • Bachelor's Degree in Data Analytics, Technology, Business, Marketing, or similar.
  • Experience as a Web Analyst or Tag Analyst.

What We Offer:

At TechnoGen, we offer a dynamic and challenging work environment, competitive compensation, and opportunities for professional growth and development.



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