Marketing Associate

2 weeks ago


Atlanta, United States Strategic Staffing Solutions Full time

STRATEGIC STAFFING SOLUTIONS (S3) HAS AN OPENING

Strategic Staffing Solutions is currently looking for a Marketing Associate for a contract opportunity with one of our largest clients

Candidates should be willing to work on our W2 only.

Job Title:

Marketing Associate

Schedule:

Remote

Location(s):

Atlanta, GA

Role Type:

W2 ONLY, NO C2C

Contract Length:

3 months

Essential Duties, Responsibilities, and Competencies:

Product Positioning - develop product positioning, value propositions and messaging frameworks that differentiate your solutions in the market and resonate with buying audiences

Sales Enablement - transfer product knowledge and insight to enable the sales team, accelerate sales cycles and drive growth; create key assets such as pitch decks, demo scripts, solution handbooks, collateral, web content and other solution content

Commercialization - bring new products and releases to market through managing the cross-functional implementation of a comprehensive launch plan

Market Intelligence - Conduct market and customer research to gather insights into target personas, customer/buyer needs, and market dynamics to inform stakeholders and influence product roadmap

Competitor Intelligence - Gather and analyze competitive data to inform offering strategy, market positioning and go-to-market approach

Pricing - Partner with Product, Finance and Sales to define a competitive value-based pricing approach and comprehensive solution package

Serve as the market-facing SME/thought leader and interface with industry analysts and influencers

Work closely with the head of the Health Plan business unit to help them exceed their objectives and annual goals

Occasional travel required for trade shows, to corporate headquarters for strategy sessions, and annual sales summit

Required Skills and Experience:

5-7 years product marketing in the technology sector (SaaS preferred) or related experience

5-7 years in health insurance / benefits or related industry experience working with health plans is strongly preferred

Excellent verbal and written communication skills

Excellent organizational and project management skills

Knowledge & Experience

BA or BS or equivalent degree in business, marketing, communication, or related discipline.

Advanced professional degree a plus.

Job ID:

JOB-234787 Publish Date:

05 Apr 2024 #J-18808-Ljbffr


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