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Product Marketing Manager

2 months ago

Dallas, United States American Heart Association Full time

Overview:

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a Product Marketing Manager in our Emergency Cardiovascular Care (ECC) department base out of our National Center office located in Dallas, TX

If located in the Dallas metroplex, this position will work in a hybrid setting (in office approximately 1-2 days a week and as needed).

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities:

This individual will be responsible for developing marketing plans and campaign schedules for assigned Health & Safety products, assets, and campaigns to help advance market objectives, impact goals and revenue. Lead plan implementation and ongoing reporting metrics, analysis/evaluation, and continual optimization of marketing activities. This role will report within the Sr. Director of Product Marketing, Health & Safety at the National Center and work closely with cross-functional teams within HBS and across the Association (such as Sales, Communications, Market Research, Science, Digital, Design) to engage B2B and B2C customers in paid, owned and earned go-to-market activities that deliver against aligned mission and revenue metrics. Manages external alliances and applicable vendor relationships. Abilities essential to this role include: strong project management skills, insights operationalization, ability to work independently and collaboratively, communication skills, follow-through, creativity and flexibility.

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  • In collaboration with the Sr. Director, research,identify, recommend, plan, and implement brand marketing strategies, tactics and timelines to promote CPR training and products, with emphasis on the Community Products Portfolio (CPR in Schools, CPR Youth Sports, CPR Anytime).
  • Optimize CRM and other marketing automation. Responsible for designing and deploying web-based lead generation and email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns.
  • Ensures tactical integration of Marketing & Communications strategies through multiple communications channels, including expanding digital engagement.
  • Manages the development of digital, interactive and experiential marketing collateral with internal and vendor/agency partners.
  • Provides marketing expertise to product development process and associated internal communications and training.
  • Integration with other HBS and Association-wide efforts and priorities. Partners to build, track, andoptimize multi-channel marketing campaigns (SEM, web, social, email, paid, etc.) and funnel/pipeline development.
  • Work withmarket research partners to conduct market analysis, baseline testing and assessment of opportunities that meet the needs of targeted audiences. Synthesize, communicate and apply insights across channels and activities.
  • Develop and regularly deliver quality measurement, evaluation and impact reports of implemented marketing strategies and tactics. Proactively apply data and insights to optimize campaign performance.
  • Gathers assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy. Routes key assets for review and approval by stakeholders. Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels.

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications:
  • Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.
  • At least five (5) years of experience managing marketing programs involving integrated marketing and communications.
  • 3 years of project management experience, including managing multiple projects concurrently.
  • Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline.
  • Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills.
  • Strong background in the digital asset production and creative process.
  • Proven track record of developing and executing integrated marketing campaigns to address business needs and success owning end-to-end marketing plan (development - implementation), including: digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media.
  • Demonstrated success in CRM platforms including email & direct marketing experience.
  • Preferred experience with Salesforce, Canva, Ceros, and Brandfolder.
  • Experience with eCommerce marketing a plus.
  • Experience and curiosity about understanding social determinants of health, equity, and a proven dedication to advancing health equity.
  • Ability to travel up to 15% local and overnight stay.
Compensation & Benefits:

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  • Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Associations national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  • Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.


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The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.


At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities