Senior Vice President of Marketing

3 weeks ago

Phoenix, United States CareerBuilder Full time

Join SALT Dental Collective and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, we made it our mission to help dentists grow their businesses. SALT is creating a vast network of like-minded dentists throughout the country. At SALT we provide all of the support services, so dentists can get back to being a dentist.

As the Senior Vice President of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will oversee a team of marketing professionals and collaborate with cross-functional teams to deliver impactful campaigns and initiatives to support the business objectives.

In this role, you will be a key member of the leadership team responsible for leading the strategic direction and execution of the company's marketing initiatives. The position will be located here at our home support office in Phoenix, AZ.

Essential Duties & Responsibilities

Lead the Marketing function for the organization and drive enterprise and regional marketing strategies and solutions
Lead a team of Marketing VP's, Marketing Managers, and Digital Marketing team members
Responsible for developing and executing the overall marketing strategy, including brand positioning, messaging, and integrated marketing campaigns
Drive comprehensive and measurable strategies across multiple local dental brands partnering with Operations and Partner Doctors
Drive the strategy development, planning, and execution of brand marketing, marketing communications, and direct marketing
Develop and maintain a deep understanding of the company's market(s), market segments, competitive landscape, and competitive positioning
As a marketing expert, work collaboratively with senior leadership in organizational strategic planning, preparing frequent updates, including market analyses, market intelligence, and up-to-date research findings
Own fiscal responsibility for the department by working with department leaders to develop budgets; identify areas of need and present business cases to leadership for additional resources when necessary while identifying opportunities for efficiencies across the system
Member of senior management team in the presentation and articulation of the company's aspiration, and performance to stated initiatives, to the organization and its board of directors

Requirements

Bachelor's degree required, Master's preferred
10+ years of experience as a marketing executive in a healthcare environment - healthcare experience is highly preferred
Lead and develop Marketing team and function for a scaling organization. Drive team performance and cultivate high-performance culture
Proven success in developing and executing strategies that will increase company market share and ROI
The ideal candidate will be interested in working in a fast-paced, high-growth, and fun organization and enjoy tackling the complex challenges associated with attaining acceptance of an emerging service provider model
A contemporary strategic marketer with demonstrated tangible successes, who has strong business acumen and change management leadership skills
Proven experience in working with and advising executive leaders on business opportunities and issues
Successful track record of using data and analytics to drive strategic decision-making combined with creativity and innovative thinking. Has been responsible for the development and implementation of marketing reporting framework specifically designed to measure effectiveness and return on investment
Possesses strong collaboration and teamwork skills and can gain and develop strong relationships across the organization. Ability to challenge the status quo and lead to new thinking about the brand, customer experience, and marketing programs
Displays a high degree of organizational agility - the ability to manage large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex situations with multiple stakeholders

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

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