Vice President of Marketing

3 weeks ago

Phoenix, United States Cable ONE Full time

Job Description:
At Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Vice President of Marketing will report directly to the Senior Vice President of Residential Services and will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement.

This role will be located at Cable One’s headquarters in Phoenix.

What you will do to contribute to the company's success
- Strategic Marketing Leadership: Develop and communicate a comprehensive marketing vision and strategy aligned with the company's objectives and market dynamics. Define marketing roadmaps that prioritize initiatives to enhance brand visibility, customer acquisition, and retention.
- Market Research and Analysis: Stay abreast of industry trends, competitor activities, and customer preferences through ongoing market research and analysis. Utilize insights to identify market opportunities and guide strategic marketing decisions.
- Campaign Development and Execution: Collaborate with cross-functional teams to conceptualize, develop, and implement marketing campaigns across various channels (digital, traditional, social media, etc.). Ensure timely and effective execution of marketing initiatives to drive brand awareness and customer engagement.
- Financial Management: Work closely with the executive team to develop and manage marketing budgets, forecast revenue, and optimize marketing spend for maximum ROI.
- Brand Innovation and Positioning: Drive innovation in branding and positioning strategies by leveraging emerging trends and technologies to differentiate the company in the market. Foster a culture of creativity and experimentation to continually enhance brand relevance and resonance.
- Performance Measurement and Optimization: Define key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives. Utilize data-driven insights to optimize marketing strategies and tactics for continuous improvement.
- Cross-Functional Collaboration: Collaborate with internal stakeholders including product management, sales, finance, and operations to ensure alignment and integration of marketing efforts with overall business objectives.
- Stakeholder Engagement: Cultivate strong relationships with internal and external stakeholders, including customers, partners, and industry influencers. Solicit feedback and incorporate insights to refine marketing strategies and enhance customer satisfaction.

KEY ATTRIBUTES
- Intellectual Curiosity: Demonstrates a passion for learning and seeks opportunities to expand knowledge and skills.
- Courage & Independent Thinking: Advocates for innovative ideas and challenges conventional thinking to drive positive change.
- Communication Skills: Possesses exceptional communication skills to effectively convey complex ideas and narratives to diverse audiences.
- Stakeholder Influence: Demonstrates the ability to build consensus and drive alignment among stakeholders with competing priorities.

CRITICAL COMPETENCIES
- Vision and Strategy - Creates a compelling, business-relevant vision for the organization, leads with a strategic and competitive mindset to create long-term value for all stakeholders, anticipates future possibilities and shapes operating plans to secure the best possible outcomes.
- Associate Centricity - Vigilant about putting associates first and ensuring they are supported, encouraged, and their ideas are requested and heard when making decisions about future business practices, products, or services.
- Customer Centricity - Vigilant about developing solutions based on customer insights and creating a customer experience that fosters customer loyalty.
- Financial and Operating Savvy - Proven track record of consistently delivering upon financial and operating goals.
- Offensive and Defensive Agility - Translates competitive mindset into actionable strategies, with the ability to play both offense and defense as needed to achieve organizational goals.
- Data-Driven Decision Making - Harnesses the power of data and business intelligence to inform and influence critical decisions, balancing objective inputs with executive experience.

QUALIFICATIONS
- VP or Senior Director (with multifunction leadership) or equivalent role in a recurring revenue business
- Industry knowledge with specialty focus in the full scope of performance marketing, brand, and digital and physical marketing

LEADERSHIP EXPECTATIONS
- Develop Your Associates
- Create goodness, listen, and get to know your associates as individuals
- Provide coaching and feedback and encourage a growth mindset to help others develop
- Set goals, delegate responsibility, and hold people accountable
- Build Great

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