Rent-A-Center PR and Content Marketing Manager

2 weeks ago

Plano, United States Rent-A-Center Full time

Lead content strategy

,

production

and distribution

of

Acima’s

public relations and

B2B marketing

communications

efforts. KEY RESPONSIBILITIES: Develop and execute

content strategy that positions Acima as a thought leader and

builds brand awareness. Lead public relations strategy and manage public relations agency. Work closely with marketing, business development,

product

and other teams to

establish

campaigns and stories that engage our target audience. Create and manage content calendar and distribution strategy across multiple channels. P

lan, write and proof high-quality

inbound marketing content (e.g., blogs, case studies, white papers, “how to” guides, video scripts

, etc.

) Support the development of press releases and pitch briefs. Develop and execute strategies to advance the company’s brand in industry trade publications. Proactively monitor KPIs

(traffic,

engagement,

leads, conversions)

to recognize opportunities and communicate to key stakeholders

; p

artner

with analytics team

s

to

create and

optimize

reporting. Monitor competitive landscape and proactively

identify

new opportunities. JOB REQUIREMENTS: 5

+

years

of

experience

in

content

marketing

and/or public relations

; B2B

marketing communications

experience preferred. Strong

writing

,

editing

and communication

skills

required. Experience managing agencies and/or vendors. Thrives working in a fast-paced environment, managing multiple shifting priorities. Detail oriented, creative problem solver with a strong

track record

in project management. Understanding of SEO principles Ability to work in office 5 days a week.

#J-18808-Ljbffr

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