Regional Marketing Manager

4 weeks ago

Plano, United States A-SAFE USA Full time

About A-SAFE and the role:


The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world.


Innovation has been a watchword for A-SAFE since the company’s very beginning, with the business being the inventor and original manufacturer of the world’s first industrial strength polymer barrier safety system. The business continues to pioneer game-changing workplace safety technology to this day, supplying warehouses, factories, airports, car parks and other industrial workplaces worldwide.


A truly global business, the A-SAFE Group is headquartered in the UK and has 17 international subsidiaries, including Germany, France, Italy, Netherlands, Scandinavia, Belgium, Spain, USA, UAE, Japan and Canada, as well as a host of trusted global partners, meaning the business is represented in more than 65 countries worldwide.


The A-SAFE Group operates state-of-the-art manufacturing facilities in the UK and maintains global distribution networks and facilities, allowing the business to provide innovative solutions to the world’s largest and best-known brands including Nestlé, Coca-Cola, BMW, 3M, Heathrow Airport, Unilever, Amazon, and Jaguar Land Rover.


The Role:

The Regional Marketing Manager will be responsible for developing online and offline marketing strategy for their assigned territory, following the global HQ Marketing vision and strategy and adapting and delivering it in the local market. We are looking for a goal-oriented regional marketing manager to implement marketing campaigns in accordance with the region's demographics. In this role, your responsibilities will include forecasting communications and sales needs and campaign budgets, and working with management, sales and the HQ marketing teams.


Responsibilities:

  • Following and understanding global marketing strategy and plans and tailoring them to suit your region.
  • Define and implement region-specific marketing plan
  • Define marketing goals and KPIs
  • Use omni channel marketing best practices
  • Track your marketing campaigns and determine the most successful ones
  • Prepare and present reports on campaign success and deliverable
  • Plan and host offline events
  • Be a brand advocate
  • Support overall marketing team goals and programs
  • Assist regional sales managers when needed
  • Work closely with the sales team
  • Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
  • Supervising and developing the regional marketing budget.
  • Developing a clear understanding of the financial goals and the key success indicators.
  • Evaluating productivity and marketing strategies’ return on investment (ROI).


Qualifications:

  • A bachelor’s degree in business, marketing, communication, or a related field.
  • A minimum of 3 years' experience in marketing or in a management role.
  • Knowledge of digital marketing best practices.
  • Experience with organizing local and regional events
  • Outstanding communicator and creative thinker
  • Proficient in marketing automation and analytics features
  • Experience with marketing tools and software
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • The ability to supervise a team and deal with staff issues.
  • Excellent organization skills.
  • Leadership, problem-solving, and networking skills.

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