Content Marketing Specialist

4 weeks ago

Plano, United States A-SAFE USA Full time

About A-SAFE and the role:


The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world.


Innovation has been a watchword for A-SAFE since the company’s very beginning, with the business being the inventor and original manufacturer of the world’s first industrial strength polymer barrier safety system. The business continues to pioneer game-changing workplace safety technology to this day, supplying warehouses, factories, airports, car parks and other industrial workplaces worldwide.


A truly global business, the A-SAFE Group is headquartered in the UK and has 17 international subsidiaries, including Germany, France, Italy, Netherlands, Scandinavia, Belgium, Spain, USA, UAE, Japan and Canada, as well as a host of trusted global partners, meaning the business is represented in more than 65 countries worldwide.


The A-SAFE Group operates state-of-the-art manufacturing facilities in the UK and maintains global distribution networks and facilities, allowing the business to provide innovative solutions to the world’s largest and best-known brands including Nestlé, Coca-Cola, BMW, 3M, Heathrow Airport, Unilever, Amazon, and Jaguar Land Rover.


Key Responsibilities:


Strictly adhering to the Brand guidelines and messaging from A-SAFE HQ:


Social media

  • Create and manage social media channels relevant to local market
  • Develop and execute a content plan each channel
  • Create dynamic, relevant content, writing copy and sourcing graphic/video content
  • Propose new ideas and concepts for content creation
  • Use timelines and scheduled content to create a consistent stream of organic content
  • Execute paid social campaigns, briefing and optimizing content, and managing budgets
  • Report on performance, analyze results and alter as necessary to make improvements


E-marketing

  • Create, distribute and monitor email marketing campaigns
  • Segment audiences in order to send targeted messages
  • Ensure design and layouts are optimized, and in the correct format and template
  • Write copy, and source/brief graphics and video content
  • Create engaging landing pages and calls-to-action
  • Manage the email database within the CRM, purging emails as required
  • Track and analyze campaign results


Website

  • appropriate, upload/update content to the website using the content management system.
  • and optimize website and blog copy, meta tagging, and web page layouts.
  • landing pages for SEO, PPC, display, email campaigns etc.
  • Review performance data and suggest improvements.
  • Review and distribute the leads from “Who Is Visiting” reports to sales teams.


PPC

  • Provide regional support as appropriate to the HQ PPC lead
  • Other general marketing activities as appropriate


Essentials:

  • Demonstrate success in increasing brand visibility and sales leads
  • Demonstrate success in increasing followers and brand awareness on relevant social media sites, particularly Linkedin
  • Demonstrate success in producing and managing email campaigns to bring in new sales leads
  • Ability to write creative copy that will appeal to an regional customer base
  • Ability to link between HQ marketing team and local subsidiary teams

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