Social Media Director

2 months ago

Miami, United States The Ladders Full time
Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry

We are seeking a dynamic and experienced Social Media Director to lead our social media team and influencer account management team. This role will be instrumental in driving our social media strategy, managing campaigns, and fostering relationships with influencers to enhance brand awareness and engagement. The ideal candidate will have a proven track record in social media management, team leadership, and influencer marketing strategies.

Responsibilities:
  • Develop and execute comprehensive social media strategies to achieve brand objectives and KPIs.
  • Lead and mentor a small team of social media associates and influencer account managers, providing guidance and support to ensure the team's success.
  • Oversee the planning, creation, and scheduling of engaging content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Collaborate with cross-functional teams including marketing, PR, and product development to align social media strategies with overall business goals.
  • Monitor social media trends, tools, and applications, and implement best practices to continually optimize performance and drive engagement.
  • Manage influencer relationships and partnerships, negotiating contracts and ensuring deliverables are met effectively.
  • Analyze social media performance metrics and provide regular reporting to stakeholders, highlighting key insights and recommendations for improvement.
  • Stay updated on industry trends and competitive landscape to identify opportunities for innovation and growth.
  • Ensure compliance with brand guidelines, industry regulations, and social media best practices.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 4 years of experience in social media management, with a proven track record of developing and implementing successful social media campaigns.
  • Strong leadership skills with experience in managing and developing a team.
  • Deep understanding of social media platforms, tools, and trends, with expertise in content strategy, community management, and analytics.
  • Experience in influencer marketing, including relationship management, campaign execution, and performance tracking.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and interact with influencers and stakeholders.
  • Strategic thinker with a creative mindset and a passion for driving engagement and brand advocacy through social media.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
  • Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.
  • Life insurance provides peace of mind for you and your loved ones.
  • Paid time off, allowing you to recharge and enjoy life outside of work.
  • Access to a 401(k) plan to help you plan for a secure financial future.
  • Employee discount to take advantage of great deals on our products and services.
  • Opportunities for paid training to develop your skills and advance your career.
  • Fun and exciting company events.


Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.

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