Marketing Manager

3 weeks ago

Boston, United States OM1, Inc. Full time

OM1 is on a mission to improve health outcomes by unlocking the power of data. We are a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records from a diverse set of sources into enriched, research grade data which allows us to generate unique insights in a variety of disease areas. The Marketing Manager, Events will lead the strategy and execution of OM1’s in-person and virtual events program, including webinars, focused on driving brand awareness, lead generation, and account engagement. The right candidate will exhibit a strong command of event management and understand how events contribute to a commercial growth strategy. They will closely partner with our marketing, product marketing, sales, and strategy teams to develop an event strategy that supports our go-to-market plans and report results to stakeholders. This role is part of the marketing team and reports directly to the Vice President of Marketing. What You'll Do at OM1

Lead event strategy and execution that showcases our leadership position in the market Help achieve business goals by creating events that will drive account engagement and lead generation, and build the brand Create memorable, meaningful event experiences that leave a lasting impact Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional event initiatives Develop and present monthly and quarterly event marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback Collaborate with team members to design integrated programs (pre-event, at-event, and post-event support activities) and calls to action Create event toolkits and manage event promotional swag and giveaways Track event budgets and complete successful events within budget Manage all event logistics from vendor selection and contract negotiation to event experience design and registration oversight Infuse best practices, insights, and optimization strategies into all programs Continue to strengthen, mature, and elevate our event strategy What Experience You'll Bring

5+ years of event marketing experience Strong desire to learn and grow Strong organizational and project management skills, as well as attention to detail Excellent written and verbal communication skills Comfortable working with senior leadership Self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines Analytical and reporting skills Demonstrated ability to collaborate with cross-functional teams and with external partners Knowledge of lead flow process and familiarity with tools such as Pardot and Salesforce Experience using events and communication tools Experience in life sciences and/or healthcare a plus If you’re excited about this role but your past experience doesn’t align perfectly with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. OM1 is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, veteran or disability status. At OM1 ensuring that people feel respected, valued, and included is essential to our success. We are committed to working together to provide a work environment that embraces the principles of diversity, equity, and inclusion.

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