Marketing Operations Manager
2 weeks ago
The Role
We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency.
We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply
This position is not eligible to be performed in Hawaii.
What You’ll Do
Campaign Execution : Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
Own Marketo : Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar
Drive Data-Backed Insights : Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
Optimize Lead Flow : Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
Report on Impact : Deliver regular KPI reports and translate marketing data into insights for decision-makers
Collaborate for Success : Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
Creative Problem-Solving Skills:
There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
Champion Data Integrity : Uphold database quality standards and implement best practices across our MarTech stack
Who You Are
Marketo & SaaS Expert : 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
Systems Thinker : Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
Process-Driven Optimizer : Passionate about operational excellence, change management, and building best-in-class frameworks
Data Translator : Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
Adaptable Team Player : Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
Growth Mindset : Eager to learn, adapt, and make a tangible impact on our scaling operations
Bonus Points
Experience inheriting a Marketo instance and successfully enhancing it
Experience with Looker/Tableau, Demandbase, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), Pathfactory, Qualified, or Vidyard
Startup experience
Benefits
Fundamentals:
Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Generous Time Off
Company-wide Collective Pause Days
Family Support:
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development:
Professional Development Stipend
Financial Wellness:
401k
Financial Planning Benefit through Origin
But wait there’s more…
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement
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