Product Marketing Manager

4 weeks ago

Denver, United States DroneDeploy Full time
About DroneDeploy

Build with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.

At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America's Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.

DroneDeploy is looking for a Product Marketing Manager to own our Ground product line -developing a marketing strategy to support the growth and revenue goals associated with the category. This includes leading the development of product messaging, content strategy, marketing, and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.

The strategy should reflect an understanding of key industry trends, strategic market opportunities, and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, customer success managers, support teams, sales teams, and strategic partners.

Reporting to the Director of Product Marketing, the role will be part of our Marketing team and can work remotely within the United States. This role requires 30% travel roughly 3-4 times out of the year.

Responsibilities:
    • Develop and leverage a deep understanding and expertise of our Ground products' value proposition and competitive landscape to understand customer needs.
    • Develop marketing plans for our Ground product line with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.
    • Develop, direct, and implement comprehensive product launch and marketing programs which may include establishing business plans, market research, market segmentation, competitive strategy, pricing, and commercialization tactics. Create positioning to drive adoption, build new markets, and differentiate the product from the competition.
    • Develop messaging for sales tools (literature, brochures, website, and social media), support the development of training materials, and field sales and customer communications to support sales and the customer.
    • Conduct primary and secondary customer and market research to support product strategy development, commercialization strategies, and business performance measurement. Develop and present recommendations.
    • Support the assessment of the DroneDeploy Ground product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand; communicate to the appropriate internal stakeholders changes and key assumptions.
    • Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of DroneDeploy Ground products.
    • Successfully execute campaign plans and tactics across multiple channels to include sales, digital and social media, industry conferences, and advertising - and track metrics and optimize performance to drive program ROI.
    • Partner with internal stakeholders as needed to support campaign development and execution.
    • Project Management: Manage the marketing aspects of projects involving cross-functional groups.
    • 30% Work-related travel (4-5 times a year)
Requirements:
    • BA or BS in Marketing, PR, Communication, Business Administration, or equivalent experience required
    • 3-5 years of experience in product marketing, solutions marketing, or outbound product management required
    • Experience at a business-to-business enterprise software company required
    • Construction Technology Marketing Experience: Understanding the construction persona and the various industry segments
    • Demonstrated experience in managing large-scale awareness campaigns, working with creative agencies and/or in-house design teams strongly preferred
    • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
    • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
    • You can balance both the art and science of marketing - having great creative intuition and an insatiable appetite for data and insights
    • You are curious about drone technology and the reality capture industry at large
    • Ability to work in a fast-paced, changing environment
You will be successful here by:
    • Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our customers quickly, knowing what data to leverage and how to access and interpret it.
    • Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and rally a broad cross-functional team to a unified vision.
    • Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
    • Collaborating at the highest level with product and cross-functional teams to deliver maximum value for DroneDeploy customers through a highly integrated experience.
    • Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.


#LI-Remote

Employee Offerings & Benefits include:

(may vary by location)

Innovative company culture

Drone pilot certification

Flexible work schedules

Flexible work location

Family paid leave

Paid healthcare for employees

Professional development & career advancements

Wellbeing activities (live & on-demand)

Flexible paid time off

Employee referral bonus

Commuter savings

DroneDeploy is an equal opportunity employer.

All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.

Please refer to our Recruitment Privacy Noticefor information about privacy during the recruiting process.

  • Product Marketing Manager

    1 week ago

    Denver, United States DroneDeploy Full time

    Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress...

  • Product Marketing Manager

    4 weeks ago

    Denver, United States DroneDeploy Full time

    About DroneDeployBuild with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of...

  • Product Marketing Manager

    2 weeks ago

    Denver, United States Engrain Full time

    Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive...

  • Product Marketing Manager

    2 days ago

    Denver, United States Engrain Full time

    Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive...

  • Product Marketing Manager

    2 weeks ago

    Denver, United States DroneDeploy Full time

    About DroneDeploy Build with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of...

  • Product Marketing Manager

    1 day ago

    Denver, United States DroneDeploy Full time

    About DroneDeploy Build with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of...

  • Product Marketing Manager

    1 month ago

    Denver, United States Pax8 Full time

    Pax8 is the leading cloud-based technology marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a...

  • Product Marketing Manager

    7 hours ago

    Denver, United States Pax8 Full time

    Pax8 is the leading cloud-based technology marketplace, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving thousands of partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a...

  • Product Marketing Manager

    1 week ago

    Denver, United States Checkr Full time

    About Checkr Checkr builds people infrastructure for the future of work. And we believe everyone should have a fair chance to work. That's why we've designed a faster—and fairer—way to screen job seekers. Established in 2014 and valued at $5B, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping thousands of...

  • Product Marketing Manager

    1 week ago

    Denver, United States Workday Full time

    Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our...

  • Digital Marketing Director

    1 week ago

    Denver, United States Marketing Deluxe Full time

    As a company whose mission is to be the most progressive and inclusive money transfer business in the world, we deliver highly reliable payment services to our customers. With over 402K locations in 165 countries, we have adopted the true identity of what it means to be multicultural and embody the idea of being family, no matter where we are. At Ria,...

  • Senior Manager, Product Marketing

    4 weeks ago

    Denver, United States zeroG - AI in Aviation Full time

    About Smartwyre Smartwyre delivers commercial software (SaaS) to agricultural input businesses - the manufacturers and distributors of seeds, chemicals and fertilizer. These companies, which range from multinational enterprises to smaller, family-owned retailers, are based in the United States, Europe and Latin America. Our solutions help them manage...

  • Technical Product Marketing Manager

    1 week ago

    Denver, Colorado, United States Faction Full time

    About Faction:Successful data-driven transformation requires a data-first approach to storing, managing, and presenting data. As the pioneer of Multi-Cloud Data Services (MCDS), Faction offers the only data-first architecture for simultaneously presenting a single copy of data to your choice of applications and cloud services in multiple public clouds....

  • Senior Manager, Product Marketing

    1 week ago

    Denver, United States Smartwyre Full time

    About Smartwyre Smartwyre delivers commercial software (SaaS) to agricultural input businesses - the manufacturers and distributors of seeds, chemicals and fertilizer. These companies, which range from multinational enterprises to smaller, family-owned retailers, are based in the United States, Europe and Latin America. Our solutions help them manage...

  • Marketing Assistant

    2 days ago

    Denver, United States Essential Impact Marketing Full time

    Job DescriptionJob DescriptionEssential Impact is on the look out for a Marketing Assistant to join our  rapidly growing event marketing firm and take our clients by storm. We are notorious for providing marketing, advertising, and consulting services to large national companies and corporations. We identify and new streams of revenue for clients through...

  • Senior Manager, Product Marketing

    1 month ago

    Denver, United States Smartwyre Full time

    About Smartwyre Smartwyre delivers commercial software (SaaS) to agricultural input businesses - the manufacturers and distributors of seeds, chemicals and fertilizer. These companies, which range from multinational enterprises to smaller, family-owned retailers, are based in the United States, Europe and Latin America. Our solutions help them manage...

  • Senior Manager, Product Marketing

    1 day ago

    Denver, United States Smartwyre Full time

    About Smartwyre Smartwyre delivers commercial software (SaaS) to agricultural input businesses - the manufacturers and distributors of seeds, chemicals and fertilizer. These companies, which range from multinational enterprises to smaller, family-owned retailers, are based in the United States, Europe and Latin America. Our solutions help them manage...

  • Senior Product Marketing Manager

    2 weeks ago

    Denver, United States Intelex Technologies Full time

    Location: This position is fully remote in Canada and the US. Position Overview Intelex Technologies provides outstanding solutions in the EHSQ space to help organizations Change their Business for Good. As a Senior Product Marketing Manager, you’ll own the evolution of your assigned Product Portfolio to become a market share leader in the space! To...

  • Senior Product Marketing Manager

    1 month ago

    Denver, United States Contentful Inc Full time

    About the opportunity We are seeking a skilled Senior Product Marketing Manager with a demonstrated track record as we enter an ambitious¨s new growth phase. This role is focused on our Developer Ecosystem product line, which builds our developer tools and app marketplace. You will help drive measurable business impact at the P&L level, by working closely...

  • VP Product Marketing Management

    1 week ago

    Denver, United States CLevelCrossing Full time

    Because you belong at Twilio The Who, What, Where and Why We are searching for a VP of Product Marketing to lead the team responsible for the messaging and positioning for our outstanding customer engagement platform, powering brands like Lyft, Morgan Stanley and Nordstrom. This team sits at the interface between sales and product management and is tasked...