Marketing Manager

2 weeks ago

Benton, United States The Ladders Full time
Job Description
ABOUT ACDI:

ACDI is a rapidly growing Professional Services Company that sells and supports dynamic print management, capture, electric vehicle charging, and cost-recovery solutions to streamline office technology and the document lifecycle in a distributor-reseller environment. We have channel distribution and development partnerships with many of the largest copier and printer manufacturers worldwide, including Samsung, Xerox, Sharp, Canon, Ricoh, Konica-Minolta, Toshiba, Lexmark and others. From hardware payment solutions, proximity card readers, and EV charging stations to digital workflow automation, fleet management, and analytics software, ACDI's extensive portfolio pairs seamlessly with its industry-leading project coordination, installation, marketing, and sales expertise.

As we continually seek to develop progressive new solutions for our partners, we look to hire only the best and brightest. Hard work, commitment and relationships have propelled ACDI to the status as the most respected partner in the dealer channel. If you covet an opportunity to be a part of a company with no limits, then we may be looking for someone like you

MARKETING MANAGER @ ACDI

We are looking for a dynamic individual to lead our creative marketing team here at ACDI. The Manager of Marketing will oversee all marketing strategies to drive sales, build brand awareness and company culture through content. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales and business development departments to develop strategies that will help us maximize sales and increase our market share. Finally, you will oversee the organizing of company conferences, trade shows, and major events.

Successful team members will also support ACDI's mission, vision, and core values.

ACDI'S MARKETING MANAGER RESPONSIBILITIES:

  • Develop and oversee marketing plans and strategies to achieve marketing goals and objective
  • Conduct market research to identify target markets, customer needs, and competitor activity
  • Manage and maintain marketing budgets.
  • Create and manage marketing campaigns, including advertising, social media, public relations, and email marketing
  • Track and analyze marketing campaign results to measure success and make improvements
  • Manage a team of marketing professionals and lead by example
  • Stay up-to-date on marketing trends and best practices
  • Aid in the delegation and timelines of incoming project requests and prioritize accordingly
  • Directs and implements the organization's advertising and promotional activities
  • Involvement in a variety of marketing logistics including tradeshow or event productions through booth scheduling, shipping, collateral coordination, and premium ordering
  • Continued development of ACDI's websites and social media platforms
  • Oversee, coordinate, schedule, and staff trade shows as needed
  • Oversee and approve all department expenses incurred and provide receipts to accounting
  • Assist with internal events surrounding ACDI's brand and our company culture which is very important to everyone in the ACDI family.
  • Consistently communicates progress, obstacles, and growth opportunities regarding ACDI's projects and upcoming events
  • Contribute to team effort by accomplishing related results as needed
  • Maintains a complete understanding of and adhere to all ACDI policies, procedures, and processes
  • Maintain a positive organizational culture while upholding ACDI's mission, vision, and core values
EXPERIENCE & EDUCATION REQUIREMENTS
  • Bachelor's degree in marketing, journalism or related communications discipline and a minimum of 5+ years of marketing management experience, including a minimum of 1 year in the print management industry, or the equivalent combination of education and experience preferred
  • Experience with HubSpot, Adobe Creative Cloud, Google / Microsoft suites required
  • Familiarity with Hubspot and Zoho CRM applications sets you apart
  • Experience meeting strict deadlines or project timelines required
  • Creative content, brand marketing, and writing experience preferred
  • Strong professional communication skills (via speaking, writing, and in-person), highly organized, problem-solving, negotiation skills, technical capacity, project management, and collaboration
  • Experience exercising discretion and confidentiality with sensitive company or team information
  • Excellent ability to think proactively, anticipate upcoming needs, and prioritize work
PHYSICAL REQUIREMENTS
  • Must be able to stand or sit for prolonged periods of time for trade shows
  • Must be able to lift 15 pounds
  • Ability to travel up to 15% annually
  • May be required to furnish a passport or other identity documents for international travel
SUPERVISORY RESPONSIBILITY
  • This position will have supervisory responsibilities
  • Recruits, interviews, hires, and trains staff in the department
  • Oversees the daily workflow of the department
  • Provides constructive and timely performance evaluations
  • Handles discipline and termination of employees in accordance with company policy
WORK ENVIRONMENT
  • Moderate noise level, bullpen environment located at ACDI headquarters
  • Fast-paced and extremely positive
  • Employees may be required to furnish adequate internet services, mobile services, and devices necessary to receive business communications on a continual basis
OTHER DUTIES
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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