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Marketing Manager, Events

2 months ago

Arlington, United States Live! Hospitality & Entertainment Full time

Texas Live, a partnership between The Cordish Companies and the Texas Rangers, is a dynamic $250 million world-class dining, entertainment and hospitality district nestled between the Texas Rangers’ Globe Life Park and the Dallas Cowboys AT&T Stadium in the heart of Arlington, TX. The project is part of a greater $1.25 billion vision for the Arlington stadium district that features a new Rangers ballpark; 200,000 square feet of best-in-class restaurants, retail and entertainment venues; a full-service 300-room convention hotel; 35,000 square feet of meeting/convention space; and a 5,000-capacity outdoor event pavilion. The Events & Entertainment Marketing Manager will work in conjunction with the cross-functional senior leadership at Live Hospitality & Entertainment to drive the success of the concerts and special events strategy and offerings at Texas Live. Marketing Principal Duties and Responsibilities: Work with the Texas Live Director of Marketing to create an effective marketing plan, strategy, and budget grid for each confirmed event. Execute steps to put the plan in place once created to maximize the success of KPIs while in constant communication with Texas Live cross-functional departments. Work directly with media buyers to get radio buys, print ads, billboards, digital advertising, and all-around media scheduled and placed and/or place directly. Lead internal teamwork, meetings, recapping, and strategy. Keep and maintain individual show, monthly, and yearly media budgets. Maintain administrative duties - organizing show files, updating budget sheets, tracking ticket counts, etc. Ticketing Principal Duties and Responsibilities: Assist and support box office staff in any of their job functions, as needed. Facilitate open communication with the Box Office Manager, staff, and all other venue departments. Participate in all on-site venue meetings as needed. Responsible for pricing initiatives such as: Progressive, Platinum, Dynamic, Flex Pricing as well as Value Channels & Special Ticket Offers when applicable. Work with the Premium Seat Sales/VIP team on Upsells, inventory management, and any other tasks as they arise. Manage backend ticketing software. Knowledge, skills, and abilities required: Minimum of two to four years’ experience in marketing, advertising, and communications in the live events industry. Comprehensive understanding of marketing, advertising, and media buying. Passionate about the music industry Experience and proven results with client management. Proficient in Word, Excel, and Outlook Experience in analyzing data and effectively presenting definitive results to clients/partners. Good time management skills. Outstanding planning and organization skills - use an organized approach to job responsibilities and able to multi-task and set priorities. Creativity - use independent and original thought and initiative to improve processes or solve problems. Self-motivated - self-directed and self-responsible. Ability to be flexible, and adjust to changing conditions and constraints to meet goals. Ability to travel and work flexible hours, including evenings and weekends. Management skills - this position will directly oversee the Coordinator of Events & Entertainment.

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