Marketing Coordinator

1 month ago

Arlington, United States Sports Events & Tourism Association Full time

The Arlington Economic Development (AED) Department is seeking a dynamic and creative Marketing Coordinator for the Convention and Visitors Service (ACVS) Division. This employee will report to the ACVS Marketing Manager and provide marketing coordination and administrative program support for marketing, sales and visitor services activities, as well as cross-divisional economic development initiatives. ACVS promotes Arlington as a dynamic destination to stimulate economic growth. Consistently a top destination in Virginia for economic impact, in 2023 Arlington welcomed 7.1 million visitors who spent $4.5 billion. With nearly 40 hotels, vibrant neighborhoods and numerous attractions, Arlington offers destination seekers cultural experiences, historic discoveries, and unexpected adventures. As part of AED, ACVS collaborates on place-based brand development that promotes visitation, while also reinforcing business recruitment and retention. Specific duties include: Playing a key role in ACVS’s content development team, pitching blog ideas, recommending priorities and managing the monthly content calendar for all channels; Researching, writing, editing and distributing content for the stayarlington.com website, blog, e-newsletters, and other channels; Planning and producing targeted monthly e-newsletters, preparing test emails, incorporating feedback, and sending final versions; Continuously reviewing and expanding written and visual content to support diversity, equity and inclusion; Managing ACVS social media channels including creating and scheduling posts, monitoring activity, and leveraging opportunities for engagement; Preparing monthly website analytics report (using Google Analytics GA4) and social media analytics; reviewing with Marketing Manager to identify trends and make continuous improvements; Mastering and fully leveraging ACVS’s marketing technology platforms including the stayarlington.com website’s Content Management System (Craft), Digital Asset Management (DAM) system (Libris by PhotoShelter), and visual marketing platform (CrowdRiff); Managing website partner listings, events calendar, and CrowdRiff user-generated content (UGC) for use on website and in social media; Uploading new photo/video assets to Libris and ensuring proper tagging; and Supporting Marketing Manager in executing marketing strategies and managing projects; assisting Sales and Visitor & Convention Services teams; and completing AED department-wide duties as assigned. The ideal candidate will be a collaborative and proactive team player with a solid working knowledge of the hospitality industry in Arlington and the U.S. capital region. Excellent communication skills, prioritization, time management, and organization, with extensive MS Office experience and the ability to multi-task and be flexible when priorities change are essential. Work hours: Monday through Friday, 8:30 a.m. to 5:00 p.m., with a hybrid office policy requiring employees to be in office at least three days a week. The employee must be able to travel and attend local, state, and national events even if outside normal working hours. Minimum: Bachelor's Degree in Tourism, Marketing, Business, Communications, Journalism, Public Relations, or a related field; and Some experience in marketing and/or communications. Substitution: Additional qualifying experience may be substituted for the educational requirement on a year-for-year basis. Desirable: Preference may be given to candidates with experience in one or more of the following: Marketing, Advertising and/or Public Relations at a Destination Marketing Organization (DMO), Convention and Visitors Bureau (CVB), or at a tourism-related organization (i.e. hotel, tourist attraction, event venue, restaurant group) or chamber of commerce or business improvement district; Utilizing a Customer Relationship Management (CRM) system and/or Content Management System (CMS); Digital publishing (using Photoshop, InDesign, Illustrator and/or similar); Photography and video developing/editing for use on social media; and MS Office (Word, Excel, PowerPoint, Teams and Outlook) skills are essential. #J-18808-Ljbffr

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