Marketing Manager
2 weeks ago
Job Title:
Marketing Manager
Employment Type:
Full Time, 40 hours/week. In-office.
Location:
Palmetto, FL
Reports to:
Chief Marketing Officer
FLSA Status:
Non-Exempt
Who We Are:
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company
Opportunity
We are seeking a dynamic and strategic Marketing Manager to lead brand and revenue initiatives for our comprehensive range of educational products and services. The ideal candidate will be responsible for developing and executing marketing strategies that drive awareness, engagement, and conversion while aligning with the company's overall goals. This role offers the exciting opportunity to shape the future of our educational offerings and contribute to the growth of our live events and educational company.
Responsibilities
1. Strategic Planning
Develop and execute comprehensive marketing strategies to enhance brand visibility, generate demand, and drive revenue growth for educational products and services.
Collaborate with cross-functional teams to align marketing initiatives with product development, sales, and customer success efforts.
2. Project Management/content creation
Collaborate with creative teams to create high-quality marketing collateral, including sales materials, product guides, blog posts, and videos.
Ensure consistent and effective communication of product features and benefits.
Lead brand positioning and strategic alignment.
3. Go-to-Market Strategy:
Lead the development and execution of go-to-market plans for new product launches and updates, ensuring successful product adoption and market penetration.
Define target audiences, value propositions, and messaging for different products and services.
4. Messaging and Positioning
Craft compelling and differentiated product narratives that resonate with target audiences and address their pain points.
Develop clear positioning and messaging that communicates the unique value of our educational offerings.
5. Demand Generation
Develop and execute demand generation campaigns to drive interest, engagement, and conversion for educational products and services.
Utilize various marketing channels, including email, social media, webinars, digital advertising, and events.
6. Market Research and Insights
Leverage our research team to understand customer needs, competitive landscape, and industry trends.
Use insights to identify opportunities for differentiation and growth.
7. Performance Tracking and Analysis
Monitor and analyze marketing campaign performance, providing actionable insights to optimize strategies and tactics.
Utilize data to measure the impact of marketing efforts on revenue and brand metrics.
Qualifications
The successful candidate will have a variety of general marketing experience, preferably with experience in a B2C environment. He/She must employ strong project management skills and the ability to manage multiple initiatives simultaneously. As a fast-growing organization, the marketing manager must be able to shift priorities quickly and be flexible in their daily duties and priorities.
Requirements
Bachelor’s degree in marketing, business, or a related field.
Strong understanding of marketing principles, product lifecycle, and customer segmentation.
Exceptional written and verbal communication skills, with the ability to convey complex concepts in a clear and compelling manner.
Experience in developing go-to-market strategies, messaging, and content creation.
Data-driven mindset with the ability to analyze data, draw insights, and make informed decisions.
Exposure to marketing automation platforms, CRM systems, and analytics tools.
Creative thinker with the ability to develop innovative marketing campaigns.
Strong analytical and financial acumen.
Job Benefits:
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
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