Digital Marketing Manager
4 weeks ago
Job Title:
Digital Marketing Manager
Employment Type : Full Time, in-office only. 40 hours/week.
Location:
Palmetto, FL
Reports to:
Chief Marketing Officer
FLSA Status:
Non-Exempt
Who We Are:
LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company
Opportunity:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 20+ events held nationwide. This role is excellent for someone with an artistic eye and experience managing advertising budgets on a wide-scale.
Responsibilities:
Oversee and collaborate with our external digital advertising agency to provide clear direction, and regular feedback, fostering a strong partnership.
Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.
Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.
Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.
Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.
Segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.
Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.
Foster a collaborative environment within the marketing team.
Stay up-to-date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.
Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making.
Design and produce excellent content used for digital advertising campaigns.
Qualifications:
At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.
A portfolio containing examples of digital advertising designs that are at a corporate level.
Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.
In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.
Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.
Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.
Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.
Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.
A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment.
Job Benefits:
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
If you are a results-driven digital advertising expert with a passion for event marketing and a proven track record of driving sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success.
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Digital Marketing Specialist
2 weeks ago
Tallahassee, United States Avlon Full timeCompany Description AVLON INDUSTRIES, INC. is a company based in Melrose Park, Illinois, United States. We specialize in [provide a brief overview of the company's products, services, or industry]. Role Description This is a full-time remote role for a Digital Marketing Specialist. As a Digital Marketing Specialist, you will be responsible for developing and...
-
Director Digital Marketing
2 months ago
Tallahassee, United States Follett Full timeThe Director of Digital Channel will lead online marketing programs as well as strategic growth projects. This position will maintain ownership of all aspects of program management, including, but not limited to, planning, execution, management, and strategic analysis. He/She will work closely with the core businesses, including Consumer Marketing,...
-
Director Digital Marketing
3 weeks ago
Tallahassee, United States Follett Full timeThe Director of Digital Channel will lead online marketing programs as well as strategic growth projects. This position will maintain ownership of all aspects of program management, including, but not limited to, planning, execution, management, and strategic analysis. He/She will work closely with the core businesses, including Consumer Marketing,...
-
Digital Marketing Specialist
4 weeks ago
Tallahassee, United States Lucky Goat Coffee Full timeLucky Goat Coffee is a specialty coffee production roaster based out of Tallahassee, Florida. Since 2010, we have focused on expanding our brand through a growing café portfolio, an expanding wholesale business and a booming e-commerce platform with nationwide reach. We are a team passionate about coffee and focused on making every experience with our brand...
-
Digital Marketing Specialist
4 weeks ago
Tallahassee, United States Lucky Goat Coffee Full timeLucky Goat Coffee is a specialty coffee production roaster based out of Tallahassee, Florida. Since 2010, we have focused on expanding our brand through a growing café portfolio, an expanding wholesale business and a booming e-commerce platform with nationwide reach. We are a team passionate about coffee and focused on making every experience with our brand...
-
Digital Marketing Specialist
4 weeks ago
Tallahassee, United States Lucky Goat Coffee Full timeLucky Goat Coffee is a specialty coffee production roaster based out of Tallahassee, Florida. Since 2010, we have focused on expanding our brand through a growing café portfolio, an expanding wholesale business and a booming e-commerce platform with nationwide reach. We are a team passionate about coffee and focused on making every experience with our brand...
-
Social Media Marketing Manager
2 months ago
Tallahassee, United States Digital Silk - Growing Brands Online Full timeWe are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members. We are seeking a hands-on Social Media...
-
Social Media Marketing Manager
3 weeks ago
Tallahassee, United States Digital Silk - Growing Brands Online Full timeWe are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members. We are seeking a hands-on Social Media...
-
Marketing Director
2 weeks ago
Tallahassee, United States Digital Silk - Growing Brands Online Full timeWe are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members. We are seeking senior-level Marketing Director...
-
Marketing Director
2 months ago
Tallahassee, United States Digital Silk - Growing Brands Online Full timeWe are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members. We are seeking senior-level Marketing Director...
-
Digital B2B Marketing Manager, Real Estate
1 month ago
Tallahassee, United States The Hired Guns Full timeThe Hired Guns are seeking an experienced Digital B2B Marketing Manager to create acquisition and retention marketing plans for one of the most prominent real estate/lifestyle firms in the United States. Note, this is an in-person role for someone who is currently based in South Florida. The Nitty Gritty The backstory on the organization and why they need to...
-
Digital B2B Marketing Manager, Real Estate
3 weeks ago
Tallahassee, United States The Hired Guns Full timeThe Hired Guns are seeking an experienced Digital B2B Marketing Manager to create acquisition and retention marketing plans for one of the most prominent real estate/lifestyle firms in the United States. Note, this is an in-person role for someone who is currently based in South Florida. The Nitty Gritty The backstory on the organization and why they need to...
-
Account Executive
2 weeks ago
Tallahassee, United States Gannett Full timeJob Title: Account Executive - Digital Marketing and Advertising Industry: Media/Advertising Market: Tallahassee, Florida Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation and more LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive in our Tallahassee, Florida market. AE's at LocaliQ build relationships with...
-
Account Executive
4 weeks ago
Tallahassee, United States Gannett Co. , Inc. Full time|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect...
-
Account Executive
3 weeks ago
Tallahassee, United States Gannett Co. , Inc. Full time|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect...
-
Sr. International Digital Marketing Specialist
2 weeks ago
Tallahassee, United States Lucid Software Full timeLucid Software Sr. International Digital Marketing Specialist (French) in Tallahassee , Florida Sr. International Digital Marketing Specialist (French) at Lucid Software Remote, US Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do,...
-
Marketing Manager
3 weeks ago
Tallahassee, United States i-payout Full timeOur team is on a mission to build cutting-edge technologies and design secure financial applications to support our client requirements. We are looking for a highly dedicated and passionate engineer to modernize our applications and working in a collaborative and fast paced work environment to deliver innovative solutions to help our customers using the...
-
Digital Marketing Consultant
1 month ago
Tallahassee, United States SimilarWeb Full timeAt Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public...
-
Digital Marketing Consultant
3 weeks ago
Tallahassee, United States SimilarWeb Full timeAt Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public...
-
Marketing Manager
1 month ago
Tallahassee, United States Fanatics Full time???? **Privacy Notice** **Marketing Manager - Retail Marketing In-Venue** Florida - Tampa / Marketing Marketing & Creative / Salaried The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods...
