Vice President Marketing
3 weeks ago
Overview: We are excited to partner with a leading restaurant franchise in their search for a dynamic Vice President of Marketing. This role is designed for an innovative marketer passionate about leading and executing strategies that enhance customer engagement and drive business growth. If you have a history of transforming the restaurant industry through creative marketing and effective leadership, this opportunity is for you
Role Description: As the VP of Marketing, you will spearhead the development and execution of marketing strategies that resonate deeply with target audiences. Collaborating closely with local franchises and corporate leadership, you will ensure marketing efforts align with overarching business goals and significantly enhance in-restaurant experiences.
Key Responsibilities:
- Develop and communicate a clear vision for direct-to-customer merchandising initiatives.
- Lead cross-functional teams and agency partners in launching new products, including setting promotional and distribution strategies to maximize omnichannel engagement.
- Utilize market analysis and customer feedback to measure the impact of initiatives on revenue and business targets.
- Equip local restaurants with comprehensive marketing kits to ensure the effective execution of campaigns.
- Establish and manage a Vendor Suite to support business needs effectively.
- Coordinate with the Digital Marketing Manager to expand our social media presence and digital engagement platforms.
- Oversee in-store promotional activities and merchandising, ensuring strong collaboration with franchise operators.
- Direct the design and production of branded merchandise and promotional materials, managing logistics for marketing events and outreach.
Requirements:
- Minimum 5 years of experience in Merchandising, eCommerce, or Marketing, preferably in Quick Service Restaurants (QSR).
- Demonstrated leadership in marketing projects and teams, with at least 3 years in a managerial role.
- Comprehensive knowledge of both print and digital merchandising tools.
- Strong strategic thinking, communication, and execution skills.
- Proven ability to collaborate across functions and drive results.
- Previous QSR experience is highly desirable.
Why This Role? In this role, you'll be instrumental in shaping the marketing strategy of a nationally recognized restaurant brand. You will have the opportunity to lead innovative projects and see your strategies directly influence the dining experience. This opportunity also offers competitive compensation, comprehensive benefits, and significant professional growth opportunities.
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