Vice President of E-commerce and Digital Marketing

1 month ago

Indianapolis, United States WITHIN Full time
Job DescriptionJob Description

About Us:

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

About the Situation: We are hiring for one of our clients. The position is brand-side, Vice President of E-commerce and Digital Marketing. The ideal candidate is currently working as a Director or VP at an enterprise brand generating over $100 million in online revenue annually, or has done so recently. This is not for a position at our agency.

As a trusted partner, we will assist in connecting and preparing candidates for interviews, leveraging our expertise and insights to ensure you are well-prepared and positioned as the perfect fit for our clients' teams. You'll have the opportunity to explore exciting career opportunities and potentially be placed onto one of our clients' internal teams. Our clients include leading brands in the industry such as The North Face, Foot Locker, and Movado, among others.

About the Role: As the Vice President of E-commerce and Digital Marketing, you will be responsible for maximizing the business impact of our marketing media investment. This role entails developing and executing e-commerce strategies, overseeing digital marketing initiatives, and optimizing the customer experience across all digital touchpoints. You will lead a cross-functional team, collaborate with external partners, and drive innovation to maintain a competitive edge in the market.

Responsibilities include but are not limited to:

  • Develop and execute e-commerce strategies aligned with business goals.
  • Drive revenue growth through innovative sales strategies and partnerships.
  • Enhance customer experience and retention through data-driven insights.
  • Lead digital marketing efforts and ensure cohesive branding.
  • Manage technology platforms and collaborate with IT teams.
  • Utilize data analytics for informed decision-making.
  • Build and lead high-performing teams.
  • Forge strategic partnerships and manage vendor relationships.
  • Navigate matrixed organizations and prioritize tasks effectively.
  • Stay abreast of media trends and drive innovation.
  • Align creative needs with marketing objectives.
  • Foster a culture of continuous improvement across teams.

Requirements:

  • Bachelor's degree in Business, Marketing, or related field; MBA preferred.
  • Currently working as a Director or VP at a brand that does over 100 million in online revenue annually
  • Minimum of 10+ years of experience in e-commerce
  • Proven track record of driving significant revenue growth through e-commerce channels.
  • Strong analytical skills and ability to translate data into actionable strategies.
  • Exceptional leadership and communication skills.
  • Ability to prioritize, manage deadlines, make decisions, and problem solve.
  • Experience in consumer products or fashion is a plus.
  • Strong technical knowledge of e-commerce platforms and systems.
  • Excellent interpersonal and communication skills.
  • Highly organized and able to set priorities effectively.

Our interview process includes, but is not limited to, the following:

  • Excel and Typing Test

We offer a competitive salary and benefits based on ability level, including:

  • Base salary DOE
  • Hybrid or Remote work opportunity (depending on the client)
  • Must be based in USA

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