Social Media Manager

3 weeks ago


Birmingham, United States CareerBuilder Full time

Telegraph is seeking a talented and driven Social Media Manager to spearhead social media for our client roster. This person will collaborate with our creative and strategy teams to create and execute social strategies and meet set KPIs, while communicating each brands unique voice across all social platforms. Ideally, this person is detail-oriented and adaptable, with an all around love for tech, trends, and culture.

Primary Responsibilities:

Strategy

Stay on the cutting edge of digital platform and social media best practices while producing engaging social concepts for each brands unique voice

Create and maintain client social media calendars

Monitor, moderate and respond to your brands audience and communities youre responsible for

Monitor and manage relationships with relevant influencers within assigned client categories and social media trade

Turn analytics into actionable insights to further the social strategy

Schedule email marketing campaigns

Communication

Maintain effective communication at all times

Collaborate with platform and other vendor partners

Work alongside project managers to develop timelines for production and keep all relevant internal teams abreast of project developments and progress

Provide documentation of all meetings, conference calls, etc., for agency reference

Be involved in all major account team meetings in which project direction is discussed

Creative

Work in lock-step with the strategy and creative teams to ensure each clients brand is being effectively communicated on social media across all mediums

Be actively involved in execution of social content in collaboration with other brand teams and partners

Concept and plan for content that supports client business goals

Measurement

Manage monthly/quarterly reporting to track, measure, analyze and optimize against performance and KPIs

Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns

Perform competitive analysis and identify gaps and opportunities in the marketplace

Gather insights on social trends, competitor activity and existing brands leveraging digital marketing analytics platforms and social monitoring tools like Google Analytics and SproutSocial

Present insights and analytics reports to clients

Drive continuous optimization and improvement based on the insights and reported measurement to the client

Qualifications:

2-5 years of experience in community management, social media management or similar roles

Proven track record of participating and integrating social media into personal or professional success

Proven communication skills, including strong written and oral communications

Experience with social media planning and management software

Strong quantitative, analytical and data literacy skills

Strong organizational and communications skills to be able to manage multiple projects in a fast-paced environment

Expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels

Preferred (but not required):

BS/BA degree or higher in marketing, communications, business, journalism or related work experience

Knowledge of Google Business & Google Analytics

Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus

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