Social Media Manager
3 weeks ago
Telegraph is seeking a talented and driven Social Media Manager to spearhead social media for our client roster. This person will collaborate with our creative and strategy teams to create and execute social strategies and meet set KPIs, while communicating each brand’s unique voice across all social platforms. Ideally, this person is detail-oriented and adaptable, with an all around love for tech, trends, and culture.
Primary Responsibilities:
Strategy
Stay on the cutting edge of digital platform and social media best practices while producing engaging social concepts for each brand’s unique voice
Create and maintain client social media calendars
Monitor, moderate and respond to your brand’s audience and communities you’re responsible for
Monitor and manage relationships with relevant influencers within assigned client categories and social media trade
Turn analytics into actionable insights to further the social strategy
Schedule email marketing campaigns
Communication
Maintain effective communication at all times
Collaborate with platform and other vendor partners
Work alongside project managers to develop timelines for production and keep all relevant internal teams abreast of project developments and progress
Provide documentation of all meetings, conference calls, etc., for agency reference
Be involved in all major account team meetings in which project direction is discussed
Creative
Work in lock-step with the strategy and creative teams to ensure each client’s brand is being effectively communicated on social media across all mediums
Be actively involved in execution of social content in collaboration with other brand teams and partners
Concept and plan for content that supports client business goals
Measurement
Manage monthly/quarterly reporting to track, measure, analyze and optimize against performance and KPI’s
Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns
Perform competitive analysis and identify gaps and opportunities in the marketplace
Gather insights on social trends, competitor activity and existing brands leveraging digital marketing analytics platforms and social monitoring tools like Google Analytics and SproutSocial
Present insights and analytics reports to clients
Drive continuous optimization and improvement based on the insights and reported measurement to the client
Qualifications:
2-5 years of experience in community management, social media management or similar roles
Proven track record of participating and integrating social media into personal or professional success
Proven communication skills, including strong written and oral communications
Experience with social media planning and management software
Strong quantitative, analytical and data literacy skills
Strong organizational and communications skills to be able to manage multiple projects in a fast-paced environment
Expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels
Preferred (but not required):
BS/BA degree or higher in marketing, communications, business, journalism or related work experience
Knowledge of Google Business & Google Analytics
Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus
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