CPG Marketing Director
1 week ago
The Director of Retail Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising and retail trends. The Director collaborates with cross-functional departments to achieve business objectives in a high-growth company. The ideal candidate will have a proven track record in ecommerce, retail sales and marketing, with experience in managing websites, Amazon sales, Email Platforms and other marketing tools. This position reports into the SVP of Marketing and Communications. What you’ll do: Strategic Planning & Execution: Develop and execute comprehensive retail sales & marketing strategies to increase brand visibility, market share, and sales growth in the following channels: company website, Amazon, Faire, Mable, Walmart.com, along with specialty gift and grocery stores to achieve business objectives. Identify key market opportunities and develop plans to capitalize on them, including product launches, promotional campaigns, and seasonal marketing efforts. Monitor market trends, competitor activities, and customer insights to inform strategic decisions. Create a sales enablement marketing strategy, in partnership with the CPG sales leader, to improve the customer experience, create further opportunities and enhance sales activities. Lead digital marketing efforts, including agency support, paid media planning and buying, paid search, and SEO. Manage email and print marketing campaigns to drive customer engagement and retention. Plan and execute promotions, social content marketing, and ambassador programs. Coordinate paid sponsorships and chef content to enhance brand credibility and reach. Organize and participate in trade shows to showcase products, enhance sales and build industry relationships. Utilize data analytics to track the success of marketing initiatives and make data-driven decisions. Collaborate with the R&D team to incorporate consumer insights into product development and marketing strategies. Work closely with sales, product development, supply chain, and finance teams to ensure alignment on marketing initiatives and product availability. Brand Management: Oversee the development and execution of brand positioning and messaging across all retail channels. Ensure consistent brand representation and alignment with overall company goals and values. Work closely with the product development team to align marketing strategies with product offerings. Budget Management: Develop and manage the retail marketing budget, ensuring alignment with overall business objectives and financial goals. Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance and budget utilization. Partner with the finance team to ensure accurate forecasting and reporting of marketing expenditures and ROI. What we’re looking for: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. Experience in grocery, CPG (Consumer Packaged Goods), or related food sectors. Familiarity with trade marketing and shopper marketing techniques. 10+ years of experience in marketing, with at least 5 years in a leadership role within the food industry. Proven track record of developing and executing successful retail marketing strategies. Proven experience in managing web sales, Amazon sales, and other retail platforms. Shopify management a plus. Expertise in paid media planning and buying, paid search, and SEO. Strong analytical and problem-solving abilities. Strong understanding of retail dynamics, consumer behavior, and food industry trends. Excellent leadership, communication, and interpersonal skills. Experience managing budgets and working with retail partners. Proficiency in digital marketing tools and analytics platforms. Ability to thrive in a fast-paced, dynamic environment. Creativity mixed with strong execution. #J-18808-Ljbffr
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Marketing Director
2 days ago
Richfield, Minnesota, United States Arrowhead Talent Solutions Full timeJob Title: Marketing DirectorThe Marketing Director is a key role within Arrowhead Talent Solutions, responsible for driving sales and profitability through effective marketing strategies. This position provides leadership and direction for marketing strategy programs and product planning.Key Responsibilities:Assist the Vice President of Marketing in...
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Director of Marketing
5 days ago
Richfield, United States Robert Half Full timeJob DescriptionJob DescriptionWe are seeking a Director of Marketing to join our client's team based in Richfield, Ohio. This role involves executing effective marketing strategies to drive sales and profitability. The Director of Marketing will provide leadership and direction for Marketing Strategy programs and Product Planning. This role is 100%...
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Marketing Director
4 weeks ago
Richfield, United States Arrowhead Talent Solutions Full timeThe Marketing Director is accountable for achieving the sales and profitability goals through executing effective Marketing Brand Strategies. This role provides direction and leadership support for the Marketing Strategy programs and Product Planning. Essential Duties and Responsibilities: Assist the Vice President of Marketing in overseeing all functions...
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Digital Marketing Specialist
4 months ago
Richfield, United States Foundations Worldwide Full timeJob DescriptionJob DescriptionFoundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking an...
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Digital Marketing Strategist
3 weeks ago
Richfield, Ohio, United States Foundations Worldwide Full timeAbout the RoleWe are seeking a highly motivated and experienced Digital Marketing Specialist to join our team at Foundations Worldwide, Inc. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive business growth and increase brand awareness.Key ResponsibilitiesDevelop and...
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Director of Business Development
3 weeks ago
Richfield, Ohio, United States LHC Group Full timeAbout the RoleWe are seeking a highly skilled and experienced Director of Business Development to join our team at LHC Group. As a key member of our leadership team, you will be responsible for driving business growth and development through strategic planning, market analysis, and sales execution.Key ResponsibilitiesHire, direct, train, and supervise a team...
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Sales and Marketing Director
3 weeks ago
Richfield, Minnesota, United States SITE Staffing Inc. Full timeJob Description:Business Development ManagerJob Summary:We are seeking a highly skilled Business Development Manager to join our team at SITE Staffing Inc. as a key member of our commercial development team. The successful candidate will be responsible for driving business growth and expansion through strategic relationship building, sales projections, and...
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Paid Advertising Strategist
4 months ago
Richfield, United States Foundations Worldwide Full timeJob DescriptionJob DescriptionFoundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking a Paid Advertising...
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Digital Advertising Strategist
2 weeks ago
Richfield, Ohio, United States Foundations Worldwide Full timeAbout the RoleWe are seeking a highly skilled Digital Advertising Strategist to join our team at Foundations Worldwide, a rapidly growing children's product company. As a key member of our digital marketing team, you will be responsible for developing and executing paid advertising campaigns across various channels, including search, social, display, and...
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Client Care Specialist
1 month ago
Richfield, United States Arrowhead Talent Solutions Full timeA Client Care Specialist's job entails selling or introducing new company tire products or services to established clients. The customers communicate with a Client Care Specialist to request for orders, quotations, and lead times by fax, telephone, or email. The primary duty involves tracking and following up on the leads, the organization generates based on...
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Client Care Specialist
4 weeks ago
Richfield, United States Arrowhead Talent Solutions Full timeA Client Care Specialist's job entails selling or introducing new company tire products or services to established clients. The customers communicate with a Client Care Specialist to request for orders, quotations, and lead times by fax, telephone, or email. The primary duty involves tracking and following up on the leads, the organization generates based on...
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Vacation Sales Manager
4 weeks ago
Richfield, United States Bluegreen Vacations Full timeAt Bluegreen Vacations, we know where our true value lies. It’s not in our 60+ resorts spread across the U.S. and Caribbean, it is our associates—the people who work here—who we value most.Bluegreen Vacations is one of the nation's leading Vacation and leisure companies. We are the official vacation ownership provider for Bass Pro Shops®. This open...