Director, Product Marketing
1 month ago
We are looking for our first Director, Product Marketing with a dedication to simplicity and storytelling to join our Rockbot team. In this role, you will have the opportunity to establish and lay the foundation for the product marketing function – from customer journey mapping, positioning, competitive analysis, and sales enablement to go-to-market strategy and lifecycle marketing.
This is a highly visible cross-functional role where you will have the opportunity to work closely with Marketing, Product, Sales, Customer Success, and Customer Support. You'll oversee the production of sales collateral and training materials, case study creation, and the product marketing content calendar. You're a strategic thinker and enjoy team collaboration
The Rockbot team is committed to creating uniquely qualified brand opportunities by changing the way content is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we're having a great time doing it If this sounds compelling, let's talk.
You will:
Own the end-to-end GTM strategy and execution for Rockbot's product suite: Music, TV, Digital Signage, and Advertising
Create and deliver thought leadership content for digital campaigns and demand-generation programs
Map the competitive landscape & markets, and position Rockbot's products within them including overall value proposition, features, functionality, verticals, and use cases
Educate our sales team on products & features and create sales tools & collateral to help them win new business and grow existing accounts
Create powerful product positioning and clear messaging for our website, presentations, events, and communications programs
Be the in-house expert on Rockbot products, personas, customer needs, and buying practices
You have:
10+ years of product marketing experience for an enterprise-focused company (B2B SaaS marketing, subscription-based models, and/or streaming media experience preferred)
You're an amazing storyteller You have exceptional writing and communication skills, along with a keen eye for captivating design. You're a pro at taking loads of information and simplifying it into clear and engaging messages that resonate with different target audiences.
You're the type of marketer who combines data-driven insights with intuition and customer research. You use this winning combination to develop strategies, measure outcomes, and make informed decisions that truly connect with our audience.
You're a go-getter, always ready to take action In a fast-paced environment with multiple priorities, you thrive on being a self-starter who can juggle it all. You don't just talk the talk; you walk the walk.
Collaboration is your middle name You're a team player who loves thinking big and getting your hands dirty. You're organized, proactive, and known for your problem-solving skills. You're the one who brings solutions to the table.
You're a natural leader who knows how to inspire and bring people together. Cross-functional teams look up to you and trust your guidance. You have the ability to align everyone's efforts toward a common goal.
You're a creative force to be reckoned with You've built impressive brands by creating standout content, whether it's integrated campaigns, attention-grabbing videos, captivating blog posts, compelling case studies, persuasive sales brochures, or unforgettable events. Your creativity knows no bounds.
About Rockbot:
Rockbot empowers businesses to simply and reliably stream the right content to make their guests' experience great with a suite of innovative multimedia solutions - Rockbot TV, Rockbot Digital Signage, Rockbot Music, and Rockbot Audio Messaging. Rockbot is the only platform that unifies the full spectrum of media solutions with an enterprise-grade SaaS platform, enabling them to control, schedule, and monitor any number of locations from our web dashboard and mobile app.
From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, fitness, hospitality, personal care, corporate offices, medical, multi-unit residential, and more, Rockbot provides all the tools & licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit www.rockbot.com.
Compensation:
Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
The compensation band for this role is $170 to $200, plus equity, and benefits for all team members.
Our Values:
Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The "Why" and "How" always matters.
Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
Integrity: We say what we mean, and do what we say, simply, clearly, honestly.
Rockbot is an Equal Opportunity Employer, but that's just the start. We believe different perspectives help us grow and achieve more. That's why we're dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.
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