Director, Consumer Product Marketing
1 month ago
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.
How You Will Make An Impact
We are looking for a Director of Consumer Product Marketing to be the first-ever PMM at ThredUp and to lead our product marketing initiatives. This role would define the function of Product Marketing at ThredUp, while driving the development and execution of new feature launches and go-to-market-plans and campaigns that resonate with and engage our target consumers. You will play a crucial role in positioning our products effectively in the marketplace, enhancing brand visibility, and accelerating consumer demand, engagement, and loyalty.
In This Role You'll Get To:
- Connective Tissue: Understand the business and the customer, then connect the two. Bring together product management, sales, and other teams to ensure the successful launch and promotion of products. Act as the voice of the marketing team and the customer in product decisions, ensuring consumer and brand considerations are at the forefront.
- Product Positioning: Develop compelling positioning, naming, messaging for our products that resonate with our target audience and differentiate our offerings in the market.
- Strategy Execution: Craft and implement innovative go-to-market plans and campaigns that effectively drive awareness, buzz, customer engagement, and adoption of our products.
- Consumer Insights: Create and leverage consumer insights and market trends to inform product strategies and create targeted marketing campaigns that effectively communicate the value of our offerings.
- Cross-Functional Leadership: Help define a product and customer vision by establishing a set of customer insights, key metrics and impact, and encourage cross functional teams to bring that vision to life by partnering with product, design, creative, brand, CRM, and more.
- Team Development: Establish the PMM function at ThredUp, including team goals, workflows, and best practices that set the team up to scale
- Brand Management: Enhance brand consistency across all product marketing efforts, aligning with ThredUp brand strategies
- Performance Analysis: Monitor and analyze the performance of product marketing campaigns, utilizing insights to refine strategies and achieve marketing objectives.
- Innovation: Proactively identify opportunities for feature innovation, funnel optimization, and more throughout existing app and web experiences, and orchestrate experimentation plans across key channels and products. Partner closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth and engagement
- Voice of Customer: Drive a research agenda that equips the product, revenue, and marketing team with data-based customer insights to deliver the right products, experiences, and benefits that solve core user and business needs
- 8+ years of experience in product marketing within a fast-paced consumer technology environment.
- Proven track record of developing and executing successful product marketing strategies for consumer brands.
- Experience in brand management, including crafting brand narratives and managing brand positioning.
- Strong analytical skills and experience using data to inform marketing strategies and decisions.
- Exceptional communication and leadership skills, with experience leading cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
Many ThredUP employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp's Employee Stock Purchase Plan. Subject to eligibility requirements, you'll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.
This role is not eligible for visa sponsorship.
What We Offer:
- 4-day work week, with Fridays off
- Hybrid work environment: 3 days in the office and 1 day remote each week
- Competitive salary (we leverage market data)
- Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
- We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
We believe diversity, inclusion and belonging is key for our team
At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.
If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.
-
Director, Consumer Product Marketing
2 weeks ago
Oakland, California, United States thredUP Full timeAbout ThredUp ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and...
-
Director, Consumer Product Marketing
3 weeks ago
Oakland, United States thredUP Full timeAbout ThredUp ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and...
-
Director, Consumer Product Marketing
3 weeks ago
Oakland, California, United States thredUP Full timeAbout ThredUp ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock...
-
Director, Consumer Product Marketing Oakland, CA
2 weeks ago
Oakland, United States Mediabistro Full timeWe are aware of third parties impersonating ThredUp employees, giving out fake offers, and requesting SSN and other sensitive information. Please treat any email that does not come from @thredup.com or @myworkday.com as suspicious. If you spot suspicious behavior, please report it to the Federal Trade Commission . ThredUp is transforming resale with...
-
Oakland, United States E.L.F. Beauty, Inc. Full timeAbout the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty...
-
Oakland, United States E.L.F. Beauty, Inc. Full timeAbout the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty...
-
Director of Product Marketing
1 month ago
Oakland, United States VuMedi Full timeThe Basics: The Director of Product Marketing will have ownership of product marketing for Vumedi's commercial products and solutions which are sold to pharmaceutical and medical device companies. This role will be primarily responsible for the development, packaging, positioning, and pricing of these advertising and sponsorship products. The ideal candidate...
-
Marketing Assistant
4 weeks ago
Oakland, United States NGM Marketing Full timeJob DescriptionJob DescriptionWe are a marketing firm with a passion for promoting brands and businesses in a way that speaks directly to their customers. We specialize in designing engaging on-site marketing campaigns that bring businesses and buyers together. Due to an increase in client demand, Next Generation Marketing is hiring Full Time Entry Level...
-
Director, Product Marketing
1 week ago
Oakland, United States Rockbot Full timeWe are looking for our first Director, Product Marketing with a dedication to simplicity and storytelling to join our Rockbot team. In this role, you will have the opportunity to establish and lay the foundation for the product marketing function – from customer journey mapping, positioning, competitive analysis, and sales enablement to go-to-market...
-
Director, Product Marketing
1 month ago
Oakland, United States Rockbot Full timeWe are looking for our first Director, Product Marketing with a dedication to simplicity and storytelling to join our Rockbot team. In this role, you will have the opportunity to establish and lay the foundation for the product marketing function – from customer journey mapping, positioning, competitive analysis, and sales enablement to go-to-market...
-
Marketing and Communications Assistant
2 weeks ago
Oakland, United States NGM Marketing Full timeJob DescriptionJob DescriptionNext Generation Marketing, Inc. is a marketing firm with a passion for promoting brands and businesses in a way that speaks directly to its customers. Next Generation Marketing, Inc. specializes in designing engaging on-site marketing campaigns that bring businesses and buyers together. Due to an increase in client demand,...
-
Marketing and Communications Assistant
2 weeks ago
Oakland, United States NGM Marketing Full timeJob DescriptionJob DescriptionNext Generation Marketing, Inc. is a marketing firm with a passion for promoting brands and businesses in a way that speaks directly to its customers. Next Generation Marketing, Inc. specializes in designing engaging on-site marketing campaigns that bring businesses and buyers together. Due to an increase in client demand,...
-
Marketing and Communications Assistant
3 weeks ago
Oakland, United States NGM Marketing Full timeJob DescriptionJob DescriptionNext Generation Marketing, Inc. is a marketing firm with a passion for promoting brands and businesses in a way that speaks directly to its customers. Next Generation Marketing, Inc. specializes in designing engaging on-site marketing campaigns that bring businesses and buyers together. Due to an increase in client demand,...
-
Sr. Product Marketing Manager
4 weeks ago
Oakland, United States Spinwheel Full timeAt Spinwheel we’re on a mission to improve the way Americans understand, manage and pay their debt. By giving consumers a full picture of their student loans, credit cards, auto loans, mortgage (the list goes on), we can drive responsible actions to improve financial health. This should live where the consumers are, and our partners use our platform to...
-
Product Marketing Manager
4 weeks ago
Oakland, United States Spinwheel Full timeAt Spinwheel we’re on a mission to improve the way Americans understand, manage and pay their debt. By giving consumers a full picture of their student loans, credit cards, auto loans, mortgage (the list goes on), we can drive responsible actions to improve financial health. This should live where the consumers are, and our partners use our platform to...
-
Oakland, United States Kaiser Permanente Full timeDescription: Please note: This is a remote position and will consider candidates within any KP footprint (CA, WA, OR, CO, GA, IL, CT, DC, MD, and VA).Job Summary:As part KP’s broader product strategy effort, Kaiser Permanente is creating a new vertical within our National Products team focused on the development and advancement of new product ideation. The...
-
Marketing Director
2 weeks ago
Oakland, United States Storm3 Full timeDirector of Marketing Opportunity | Wellness+Fitness Muscle Tension Tools Storm3 is currently partnered with a cutting-edge wellness+fitness healthtech that is solving muscle tension! Providing alternatives to other current methods of treatment like painkillers or surgery, this innovative and drug-free solution goes after the core of the body’s most...
-
Marketing Director
2 weeks ago
Oakland, United States Storm3 Full timeDirector of Marketing Opportunity | Wellness+Fitness Muscle Tension Tools Storm3 is currently partnered with a cutting-edge wellness+fitness healthtech that is solving muscle tension! Providing alternatives to other current methods of treatment like painkillers or surgery, this innovative and drug-free solution goes after the core of the body’s most...
-
Full Time Sales
5 days ago
Oakland, United States NGM Marketing Full timeJob DescriptionJob DescriptionCapturing the voice of the customer is more important than ever for brands to succeed in today’s rapidly evolving retail landscape. Our recent success with the launch of our new mobile communication client is taking the retail sphere by storm. To continue expanding to meet client demand, we are hiring a Sales & Marketing...
-
Associate Creative Director
4 weeks ago
Oakland, United States The Clorox Company Full timeClorox is the place that’s committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. CloroxIsThePlace Your role at Clorox: The role requires a strong understanding...
