B2B Marketing Specialist

1 week ago

Reston, United States Stride Full time
Job Description

SUMMARY: Stride Tutoring is an exciting new startup within Stride's portfolio of companies, focused on building and scaling an innovative educational marketplace that connects tutors and students. Our aim is to enable students to achieve their educational goals through receiving high-quality, personalized online tutoring from expert, certified teachers. Over time we plan to expand this marketplace further to serve a broader set of educational needs for a wider range of customers.

The Marketing Specialist role is intended for a marketing-educated individual who has a strong understanding of marketing concepts, some hands-on experience with ad platforms, the ability to draft copy and generate simple creative assets, pays great attention to detail, and can learn quickly. This role will require curiosity, an innovative mindset, and an appreciation of quantitative support for marketing decisions. The marketing specialist will be responsible for supporting multiple channels including sales enablement.

ESSENTIAL FUNCTIONS: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.
  • Create digital marketing assets using Canva to leverage in paid social advertising, various partnerships, display ads, and to support sales enablement.
  • Build an asset repository with original and stock images, branded content, and videos.
  • Manage website update requests and pass them on to developers in coordination with marketing manager.
  • Develop templates for case studies, presentations, infographics, and other marketing documents to support internal and external initiatives.
  • Support management of webinars and other marketing events, either remotely or in-person (as needed).
  • Post content in social media channels on a regular cadence, respond to DMs (as appropriate), and direct prospects/leads to sales resources.
  • Analyze and optimize campaign performance through A/B testing, data analysis, and reporting to maximize lead generation rates.
  • Support reconciliation of invoicing, purchase orders, and other contract-related follow ups via Accounts Payable and Finance.
  • Draft paid search ads, optimize website content for SEO under the supervision of the marketing manager, and create valuable email content to share with lead list.
  • Monitor and report on key performance indicators (KPIs) related to demand generation activities, such as lead generation, lead quality, conversion rates, and pipeline velocity, to stakeholders.
  • Develop and maintain strong relationships with external partners, agencies, and vendors to support demand generation initiatives and expand reach in target markets.
Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:
  • One (1) year of experience in marketing
  • Basic proficiency+ running Google Ads, LinkedIn Ads, organic social media, and Meta Ads
  • Intermediate proficiency+ with any email marketing platform (Pardot preferred)
  • Basic proficiency+ in Google Analytics 4
  • Intermediate proficiency+ in Microsoft Office products
  • A desire for continuous learning and professional development
  • Ability to travel up to 10% of the time
  • Ability to clear required background check
  • Excellent organizational skills, attention to detail, a strong sense of urgency and follow-through, and resourcefulness/entrepreneurial mindset
  • Exceptional written and oral communication skills
  • Excellent interpersonal and collaborative skills with ability to build strong working relationships
Certificates and Licenses: None required

PREFERRED QUALIFICATIONS:
  • Bachelor's degree in marketing
  • Experience with B2B marketing
  • Experience with Salesforce
  • Experience with lead generation
  • LinkedIn Ads certification
  • Google Ads certification
  • Google Analytics 4 certification
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • This position is virtual and open to residents of the 50 states, D.C.
Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
  • We anticipate this position will pay $13.06 - $25.97 per hour. This is a temporary/contractor role, and you will be an employee of Randstad. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.


The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type
Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  • TA Marketing Specialist

    4 weeks ago

    Reston, United States ASRC Federal Holding Company Full time

    Job DescriptionAre you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment?If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job...

  • TA Marketing Specialist

    4 weeks ago

    Reston, United States ASRC Federal Holding Company Full time

    Job TitleTA Marketing SpecialistLocation11091 SUNSET HILLS RD, RESTON-VA077Job DescriptionAre you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment?If you are a creative storyteller full of innovative ideas who knows how to...

  • Recruitment Marketing Specialist

    1 month ago

    Reston, United States ASRC Federal Holding Company Full time

    Job Description Are you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment? If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job...

  • Demand Generation Marketing Specialist

    3 weeks ago

    Reston, United States Seerist, Inc Full time

    Job DescriptionJob DescriptionCompany Overview:Seerist stands at the forefront of threat and risk intelligence, seamlessly fusing state-of-the-art AI technology with expert human analysis in a cloud-based platform. Our mission is rooted in providing preemptive, critical insights that empower the world's preeminent organizations and vital government...

  • Demand Generation Marketing Specialist

    3 weeks ago

    Reston, United States Seerist, Inc Full time

    Job DescriptionJob DescriptionCompany Overview:Seerist stands at the forefront of threat and risk intelligence, seamlessly fusing state-of-the-art AI technology with expert human analysis in a cloud-based platform. Our mission is rooted in providing preemptive, critical insights that empower the world's preeminent organizations and vital government...

  • Marketing Specialist

    3 weeks ago

    Reston, United States MDC Holdings Full time

    Marketing Specialist Job Locations US-VA-Reston ID 2024-6881 Category Homebuilding Operations Jobs Type Regular Full Time Overview BREAK GROUND ON A REWARDING CAREER WITH US! At MDC Holdings, Inc./Richmond American Homes, we encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a...

  • TA Marketing Specialist

    4 weeks ago

    Reston, United States ASRC Federal Holding Company Full time

    Job Description Are you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment? If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job...

  • TA Marketing Specialist

    2 weeks ago

    Reston, Virginia, United States ASRC Federal Holding Company Full time

    Job Description Are you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment? If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job...

  • TA Marketing Specialist

    4 weeks ago

    Reston, United States ASRC Federal Holding Company Full time

    Job Description Are you a Recruiting professional with a passion for marketing looking for a new challenge and an exciting opportunity to advance your knowledge, skills and career in a great working environment? If you are a creative storyteller full of innovative ideas who knows how to reach and engage your audience on a human level, we have the perfect job...

  • Marketing Specialist

    4 weeks ago

    Reston, United States MDC Holdings, Inc. | Richmond American Homes Full time

    Marketing Specialist Job Locations US-VA-Reston ID 2024-6881 Category Homebuilding Operations Jobs Type Regular Full Time Overview BREAK GROUND ON A REWARDING CAREER WITH US! At MDC Holdings, Inc./Richmond American Homes, we encourage a company culture that promotes professionalism,...

  • Marketing Operations Specialist

    4 weeks ago

    Reston, United States ICF Full time

    ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. @ ICF Next, we are fearless in finding new...

  • TA Marketing Specialist, Remote

    4 days ago

    Reston, United States ASRC Federal Full time

    Job Description Are you a Marketing/Communications Specialist that resides in the Talent Acquisition/Recruiting function of your corporation? We have a new challenge and an exciting opportunity to advance your knowledge, skills and career by supporting this crucial and highly respected role within ASRC Federal. Find out more about ASRC Federal and why...

  • Event Marketing Specialist

    4 weeks ago

    Reston, United States ICF Full time

    ICF's Operations Division seeks an Event Marketing Specialist to fuel our continued business growth with government agencies and private-sector companies in the energy, environment, and climate sectors. Reporting to the Senior Marketing Manager, the Event Marketing Specialist will help tell our story through virtual and in-person events, including...

  • Product Marketing Specialist

    19 hours ago

    Reston, United States Software AG Full time

    Software AG simplifies the connected world. Founded in 1969 it helps deliver the experiences that employees, partners and customers now expect. Software AG offers the software product Alfabet for enterprise architecture and strategic portfolio management. Alfabet provides insight into business strategies to understand what innovative technology solutions to...

  • Marketing Specialist

    2 weeks ago

    Reston, Virginia, United States IHG Full time

    Our guests' memorable experiences must start somewhere. So why not with you? We're looking for a new Marketing Specialist to oversee and support implementation of the hotel marketing strategy - including campaigns, events, digital marketing, and Public Relations for the hotel; tactical plans are created and implemented; and that results are monitored and...

  • Manager, Market Development, Americas

    3 weeks ago

    Reston, United States Gmac Full time

    Summary Description: Graduate Management Admission Council (GMAC) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and...

  • Manager, Market Development, Americas

    1 month ago

    Reston, United States Gmac Full time

    Summary Description: Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and...

  • Manager, Market Development, Americas

    1 month ago

    Reston, United States Gmac Full time

    Summary Description: Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and...

  • Manager, Market Development, Americas

    3 weeks ago

    Reston, United States Gmac Full time

    Summary Description: Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and...

  • Manager, Market Development, Americas

    4 weeks ago

    Reston, United States Gmac Full time

    Summary Description: Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and...