Demand Generation Marketing Specialist

3 weeks ago

Reston, United States Seerist, Inc Full time
Job DescriptionJob Description

Company Overview:

Seerist stands at the forefront of threat and risk intelligence, seamlessly fusing state-of-the-art AI technology with expert human analysis in a cloud-based platform. Our mission is rooted in providing preemptive, critical insights that empower the world's preeminent organizations and vital government bodies. We are committed to protecting their people, assets, and operations through proactive threat forecasting, real-time event monitoring, and the strategic contextualization of intelligence. This approach not only informs but also catalyzes decisive action, positioning Seerist as a pivotal ally in navigating today’s complex security landscape.

Purpose

The Demand Generation Lead will manage Seerist’s development of sophisticated lead generation, nurturing, and handoff processes leveraging HubSpot’s CRM and marketing automation system. The focus and activities of this role will result in a consistent flow of new leads to support the Seerist Sales and Customer Success teams in reaching our growth goals. The Demand Generation Lead will develop and manage a calendar of activities to increase personalized Marketing communications within desired buyer personas and qualified organizations. This role reports to the Director of Demand Generation and works closely with the Sales, Customer Success, and Marketing functions.

Role and responsibilities:

  • Project manage marketing programs – including developing email content, overseeing design, implementation, and execution of programs on time.
  • Maintain a current schedule and calendar of programs to generate leads.
  • Analyze, comprehend, and interpret statistical marketing data.
  • Support delivery of marketing intelligence data from CRM for monthly reports on campaign performance, conversion rates, and ROI, as well as ad hoc report requests.
  • Manage campaigns on a day-to-day basis, enabling an environment of optimum quality and continuous improvement by monitoring the quantity and quality of leads.
  • Analyzes pipelines with sales and marketing to identify the key lead generation vehicles for driving incremental revenue.
  • Ensures data integrity and quality.
  • Makes recommendations on improving scoring, process, data quality based on reports

Key Attributes.

  • Strong Project Management Skills.
  • Relationship-Building Capability/Exceptional Interpersonal Skills.
  • Creative and Innovative Thinking.
  • Comfortable with Data, Spreadsheets, and Analytics.
  • Experience building Marketing Campaigns to achieve KPIs and analyzing results.
  • Applies a consultative approach to partnerships and project performance.

Qualifications:

  • Experience and utilization of email services through MAP and CRM Systems.
  • Bachelor’s degree or equivalent in a marketing-related field.
  • Five years’ experience working for a corporate marketing department, or with an advertising/marketing agency.
  • Previous experience managing projects and supporting field/sales organizations.
  • Strong knowledge of Microsoft Office, specifically Excel, Word, and Outlook Exchange.
  • Exceptional communication skills, and strong writing skills.
  • Read, comprehend, analyze, and interpret statistical market data.
  • Experience writing targeted communications based on ideal customer profile and buyer personas.
  • Develop and maintain good working relationships.
  • Work in and contribute to a positive team environment.
  • Has B2B Marketing experience – SaaS experience is added value

What Seerist offers:


  • An opportunity to be a part of a fast-moving organization with cutting edge technology
  • A culture that is dynamic, diverse, trust-centered, and open to bold ideas
  • Competitive salary, bonus plan, 401(k) matching, and equity potential
  • Comprehensive benefits including health, dental, vision, and life plans
  • A flexible and fun work environment that values work-life balance
  • Remote and office-based work
  • Unlimited PTO
  • 12 Weeks Paid Parental Leave
  • Tuition Reimbursement
  • Professional Development Stipend

Seerist is an equal-opportunity employer. Seerist does not discriminate based on race, religion, color, sex, sexual orientation, gender identity, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business needs. #SNA

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